Associations Now

APRIL 18, 2014

Here’s a look at three ways to use photo-sharing tools effectively at your upcoming events—from associations that have tried these tactics out. If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Keep It Simple. Hold a Contest.

Iowa 40

Iowa Boston Video Course 40

Associations Now

JULY 13, 2016

One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. “All In” was a marketing push last summer to encourage more credit unions to enroll at least one staff professional on each council. What do people care about most? Themselves.

Recruiting 40

Recruiting Recruitment Newsletter Membership Management 40

Associations Now

FEBRUARY 5, 2014

This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. How much about your membership recruitment, retention, and engagement efforts do you share with the board throughout the year?

Recruiting 40

Recruiting Recruitment Leadership Resources 40

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. It is a great tool to utilize. Check out www.sendoutcards.com.

Review 40

Review Resources Social Media Recruiting 40

Aaron Wolowiec

JUNE 17, 2014

It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. The massive nature of MOOCs makes them incredible marketing tools. Rather than making money, an association can build upon a brand while creating ambassadors, who will eventually help recruit members.

Mooc 100

Mooc Course Class Education 100

Associations Now

APRIL 2, 2014

The winter of 2014 was a long, cold slog for many of us, but the end is in sight. For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. When a new individual is added with the title of Director of Marketing, you also give them the role of Primary Marketing Executive.

Ohio 40

Ohio Recruiting Recruitment Discount 40

Association Adviser

JANUARY 21, 2014

READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Before going down the path of Big Data, experts say you need to get your “small data” right.

Survey 60

Survey Analysis Oakland Innovation 60

Association Adviser

MAY 20, 2014

feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. Every staff member uses it regularly and can provide valuable insight about how end users should use your tech tools. If you have a chance to read this Did You Know?

Technology 60

Technology How To Video Social Media 60