Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. Some of those highlights in today’s Social Media Roundup: Tools to Watch. Marketers Want Data.

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Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

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Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

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Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes. Did You Know?

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Tools Indiana Technology Analysis 60

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Mobile is a great opportunity to serve your members better with tools and services to meet each member’s need,” she said. And, it’s not hard.

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Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Married or divorced?

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Marketing Strategy How To North Carolina 60

Associations Now

JUNE 30, 2014

With consumer privacy issues continuing to challenge the industry, the Digital Advertising Alliance announced last week that it will launch a suite of mobile tools that allow users to limit ad tracking on their devices. The tools will even allow users to opt out of targeted advertising.

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Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

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Social Media Content Marketing Report 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

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Michigan Certificate Handbook Directory 190

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. Engagement tools help you maintain strong relationships with your current members. Editor’s note: This post was originally published in March 2014 by Joshua Paul.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

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Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. Not sure how?

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Higher Logic

JUNE 6, 2019

Let’s be real: Google and Facebook own the majority of the ad market. Social media communities like Facebook or LinkedIn groups don’t give you many community management tools. Plus, community managers can use built-in moderation tools to address inappropriate content or behavior according to their community governance policy.

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Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . The winter of 2014 brought a lot of cold weather and snow to much of the United States. You can do a lot with the tools most of us have access to,” Engel says. Sometimes you just need a little will to make it happen.

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Philadelphia Discount Analysis United States 150

Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. ” That’s an excerpt from a message that Association Executive Management’s David M. ” But here’s another question worth asking: Do themed marketing messages threaten the sanctity of the birthday?

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YourMembership

OCTOBER 16, 2014

LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions. Marketing solutions generates revenue through the ads that you see on a LinkedIn page. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

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Social Media California Class Revenue 150

Forj

MARCH 2, 2021

There are few digital tools in the world that enable companies to understand and connect with their customers better than Salesforce. And the association professionals and executives that do very important work have the right to use the best available tools out there. Before you begin the journey, consider what the job entails.

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Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Provides the tools that enable members to tap into the collective knowledge of the critical insights as soon as they need them.

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Member Engagement Case Study DC eBook 119

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

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North Carolina Tools Analysis United States 60

Associations Now

MAY 20, 2019

Some might have a sunnier mindset , but when a story like the 2014 Heartbleed exploit hits, it only bolsters the case of skeptics. Internet-based tools, mobile apps, marketing technology, and cybersecurity had the highest percentages of open-source code in their bases, with martech in particular built around 78 percent open-source software.

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Software Strategy LMS Tools 96

Eric Lanke

DECEMBER 31, 2018

The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling This one was originally posted in May 2014, and returns for a fifth placement on these year-end lists. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Higher Logic

MARCH 9, 2016

In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report. We’re well past the days when desktop users outnumbered smartphone users -- smartphones eclipsed desktops back in 2014.

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Associations Now

AUGUST 2, 2017

Participants , who will be given access to an API containing data from AGU’s upcoming Fall Meeting , are tasked with developing web-based tools that will help users—including AGU members—with everything from finding new collaboration opportunities to identifying relevant research.

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Associations Now

DECEMBER 20, 2016

According to a 2014 survey, around 1 in 5 veterinarians said that they or their colleagues had been victims of cyberbullying. Dr. Kim May, an assistant director in AVMA’s Marketing and Communications Division, says that she receives one call per month from veterinarians asking for cyberbullying assistance.

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Associations Now

SEPTEMBER 20, 2018

In a new post for the YourMembership blog , Peggy Smith, Community Brands’ director of marketing and membership solutions, notes that when new members join, they often form opinions fast, and they need some guidance on how to get involved. For more than four years, Google’s most ambitious rethink of email hasn’t been Gmail.

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Tools Process Marketing Organization 62

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. Dana Plotke, Naylor.

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Communications Technology Tools Marketing 60

Associations Now

MARCH 4, 2019

It’s a simple, ingenious solution, and the company is currently working on launching the automation tool for other online publications under the name OutVoice. Then describe it in such a way that potential solvers from analogous markets can connect their knowledge to it,” the researchers write. It seems to be full of new ideas.

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Higher Logic

AUGUST 18, 2016

Online communities have many functions for your organization, from content creation to marketing intelligence, but for the customers, they often play an enormous part in their experience. If it’s a community for people who use a specific tool or product, it’s purpose is learn, educate and network with similar people.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Whatever tool you use, this was an opportunity to think more deeply about it – and to possibly identify areas where it could be improved. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014.

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Nashville Analysis Review Communications 100

Beth Kanter

SEPTEMBER 24, 2015

Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative intimacy, and appeals to the emotions. Best Practices and Tips for Nonprofits by Nonprofit Tech for Good (2014). How To Convert Instagram Audience To Supporters (2014). Instagram Cheat Sheet.

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Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

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Social Media Tips Tennessee Nashville 40

Associations Now

JUNE 12, 2015

In fact, according to Tagoras’ “Association Learning + Technology 2014″ report , 88.7 A new benchmarking report —released earlier this week by ON24—analyzed more than 9,000 webinars conducted both inside and outside the association space in 2014 to reveal that information and more. percent in 2014. Interactivity.

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Associations Now

JUNE 17, 2014

It came as no surprise that more than 95 percent of respondents said they used their sites as sales tools or for outreach. Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014. But the follow-up question contained a shock. For more of what he learned from the survey, read his full post here.

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Course Nashville DC Survey 40

Associations Now

DECEMBER 22, 2014

per member in 2014—down $2.25 percent in 2014, and will hopefully continue to do so, the future of association publishing remains cloudy. Join us in January for: Tools for More Effective Board Meetings – Free Expert Webinar featuring @rickmlent [link] #assnchat. — Wild Apricot (@WildApricot) December 22, 2014.

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