Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Married or divorced?

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

APRIL 14, 2019

NBCOT CEO Paul Grace, CAE, says the association had been testing the program since 2014 and that it rooted the program in a 2008 National Academy of Medicine report on the competencies that workers in fields like occupational therapy would need in the coming years. Your market research is in beta-testing of those systems.”.

Strategy 95

Strategy Certificate Industry Education 95

Associations Now

MAY 20, 2019

Some might have a sunnier mindset , but when a story like the 2014 Heartbleed exploit hits, it only bolsters the case of skeptics. Internet-based tools, mobile apps, marketing technology, and cybersecurity had the highest percentages of open-source code in their bases, with martech in particular built around 78 percent open-source software.

Software 100

Software Strategy LMS Tools 100

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point. Smaller Networks, More Value.

Strategy 40

Strategy Marketing Social Media Process 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Mobile is a great opportunity to serve your members better with tools and services to meet each member’s need,” she said. And, it’s not hard.

Social Media 100

Social Media Survey Video Technology 100

Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes. Did You Know?

Tools 60

Tools Indiana Technology Analysis 60

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Associations Now

JUNE 30, 2014

With consumer privacy issues continuing to challenge the industry, the Digital Advertising Alliance announced last week that it will launch a suite of mobile tools that allow users to limit ad tracking on their devices. The tools will even allow users to opt out of targeted advertising.

Tools 40

Tools Industry Strategy Marketing 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago.

Social Media 40

Social Media Content Marketing Report 40

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” My colleague’s teenager didn’t call her plan “content strategy.” As simple and natural as her activity seems, she had a definite content strategy.

Content 60

Content Strategy Social Media Communications 60

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. Let’s be real: Google and Facebook own the majority of the ad market. Social media communities like Facebook or LinkedIn groups don’t give you many community management tools. We think so. The problem? Someone else gets the ad revenue.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

APRIL 14, 2016

From this, the researchers posited that social media platforms provide “cheap” ways for users to show support by “liking” posts as opposed to donating money, and that the idea of social contagion—which spurred the Ice Bucket Challenge in 2014—is more viable when a campaign asks people to do something that’s free. Please share in the comments.

Social Media 40

Social Media Strategy Discount Tools 40

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. The survey of more than 3,500 U.S.

Marketing 40

Marketing Email Marketing Report Content 40

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

Social Media California Class Revenue 150

Associations Now

AUGUST 2, 2017

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement.

Social Media 107

Social Media Software Content Products 107

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. During the scanning phase: Assess strategy/plan based upon recent performance.

Nashville 100

Nashville Analysis Review Communications 100

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Provides the tools that enable members to tap into the collective knowledge of the critical insights as soon as they need them.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Patt notes that Sears’ strategy for correcting the error was effective and “did the trick.” — Powers of Marketing (@meganpowers) August 14, 2014.

Marketing 40

Marketing Discount Revenue Tips 40

Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. The answer will influence your tactics and strategies to achieve high engagement.

Innovation 120

Innovation Maine Education Products 120

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Let’s begin.

Tips 52

Tips Social Media Resources Directory 52

Associations Now

JUNE 17, 2014

Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help ensure successful social strategies and greater connections with members at ASAE’s 2014 Marketing, Membership, and Communications Conference. Progress is social not technological,” Shop said.

DC 40

DC Washington Innovation Strategy 40

Beth Kanter

SEPTEMBER 24, 2015

Instagram has a couple of marketing benefits. It’s a great branding tool because it can engage audiences, creative intimacy, and appeals to the emotions. Your first step is listening and observing to gain some insights for your strategy. Best Practices and Tips for Nonprofits by Nonprofit Tech for Good (2014).

Examples 28

Examples Tips Tools Social Media 28

Associations Now

AUGUST 25, 2017

APICS, the supply-chain association, gets access to a tough market to penetrate. A new partnership between APICS and one of the country’s largest retailers offers a few tips: a clear global strategy, a long-term commitment to partnerships, and an eye toward win-win relationships.

Strategy 45

Strategy Technology Tips System 45

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Mizz Information

MARCH 28, 2014

And now I just learned that another great tool that’s been free up until now will be disappearing soon: LinkedIn page’s Products & Services tab. From the LinkedIn announcement: Your Products & Services tab will be removed on April 14, 2014. Remember the Facebook organic reach outrage of spring 2014. Photo credit ).

Products 40

Products Social Media Strategy Tools 40

Associations Now

FEBRUARY 28, 2014

. — John Segota, CAE (@JohnSegota) February 28, 2014. David Fallarme, who leads product marketing at Pie, has a lengthy breakdown of the science behind your 4:00 p.m. — Monica Bussolati (@bussolati) February 27, 2014. Now you can learn from your visitors as well as market to and convert those leads. (ht

Social Media 40

Social Media DC Washington Products 40

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. We merged it with our main www site, implemented single sign-on (SSO) for all members, and re-launched with these updates in October 2014.

Missouri 120

Missouri Maine Committee Member Engagement 120