Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Married or divorced?

Marketing 60

Marketing Strategy How To North Carolina 60

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Associations Now

AUGUST 2, 2017

Participants , who will be given access to an API containing data from AGU’s upcoming Fall Meeting , are tasked with developing web-based tools that will help users—including AGU members—with everything from finding new collaboration opportunities to identifying relevant research.

Social Media 107

Social Media Software Content Products 107

Aaron Wolowiec

SEPTEMBER 2, 2014

Communication breaks down. Whatever tool you use, this was an opportunity to think more deeply about it – and to possibly identify areas where it could be improved. What opportunities exist in your market you can benefit from? This is a simple but powerful tool for understanding where power lies in a business scenario.

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Higher Logic

AUGUST 18, 2016

Online communities have many functions for your organization, from content creation to marketing intelligence, but for the customers, they often play an enormous part in their experience. Think of a community for a specific group. The answer will influence your tactics and strategies to achieve high engagement.

Innovation 120

Innovation Maine Education Products 120

Associations Now

DECEMBER 20, 2016

According to a 2014 survey, around 1 in 5 veterinarians said that they or their colleagues had been victims of cyberbullying. Dr. Kim May, an assistant director in AVMA’s Marketing and Communications Division, says that she receives one call per month from veterinarians asking for cyberbullying assistance.

Review 40

Review Tools Survey Communications 40

Associations Now

JUNE 17, 2014

It came as no surprise that more than 95 percent of respondents said they used their sites as sales tools or for outreach. Welcome to the 2014 @MMCconf ! — ASAE MM&C Conference (@MMCconf) June 17, 2014. But the follow-up question contained a shock. For more of what he learned from the survey, read his full post here.

Course 40

Course Nashville DC Survey 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

— Aptify Corporation (@Aptify) May 20, 2014. Mitch Joel, president of Twist Image , applied his expertise in digital marketing to the question of how to present your association to members and audiences in the internet-first communication ecosystem. — Bill Sheridan (@BillSheridan) May 20, 2014.

Social Media 40

Social Media Tips Tennessee Nashville 40

Association Adviser

JUNE 11, 2014

Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Communicate in the spaces where your members feel comfortable, where they feel valued, and where you know you’ll get the results you want. What can you, the communication professional, learn from my colleague’s daughter?

Content 60

Content Strategy Social Media Communications 60

Expo Logic

FEBRUARY 28, 2020

Using the iBeacon technology at CES 2014 was not our first foray into this type of technology. iBeacon is one that can provide great benefits to all involved in your next event and is certainly a tool that should be watched closely as mobile event app integration increases. I will say ‘watch this space’. About the Author.

Technology 36

Technology Innovation Products Software 36

Associations Now

JUNE 17, 2014

Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help ensure successful social strategies and greater connections with members at ASAE’s 2014 Marketing, Membership, and Communications Conference. Progress is social not technological,” Shop said.

DC 40

DC Washington Innovation Strategy 40

Associations Now

JUNE 24, 2014

As a session at ASAE’s 2014 Marketing, Membership & Communications Conference highlighted, for all the skills your IT department has, your best tool for leveraging their know-how may be to build a good working relationship with them. Communication’s Role in Tech. Here’s why. It's a pain.

Project 40

Project Technology Communications Analysis 40

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication. We’re taking advantage of every tool we have out there to get them up to speed.

Social Media 60

Social Media Louisiana Video Technology 60

Beth Kanter

DECEMBER 10, 2013

The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived! Since its release in 2011, our free content scheduling tool has been downloaded and embraced by hundreds of do-gooders and nonprofits across the nation. You can download it here. Great idea! What is it?

Strategy 28

Strategy Content Tools Newsletter 28

Mizz Information

MARCH 28, 2014

And now I just learned that another great tool that’s been free up until now will be disappearing soon: LinkedIn page’s Products & Services tab. From the LinkedIn announcement: Your Products & Services tab will be removed on April 14, 2014. Remember the Facebook organic reach outrage of spring 2014. Photo credit ).

Products 40

Products Social Media Strategy Tools 40

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent from 2013 (from 34.04

Content 40

Content Email Marketing United States Survey 40

Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

How To 36

How To Social Media Content Library 36

Associations Now

NOVEMBER 10, 2014

— The White House (@WhiteHouse) November 10, 2014. The battle over net neutrality continues to escalate, and today the White House released its plan to ensure a “free and open internet” as the Federal Communications Commission tries to craft a proposal that will please all parties involved. Other Good Reads.

Proposal 40

Proposal DC Washington Report 40

Associations Now

APRIL 24, 2015

Finck’s group, which recently partnered with data analytics firm Umbel , has been on a multi-year journey trying to better understand how it can integrate these tools and processes into the Y’s work. We instituted these new tools, though, and ended up seeing a pretty significant jump. The results were almost immediate. “We

Austin 40

Austin Texas Tools Examples 40

Beth Kanter

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. The survey is currently in the field but initial responses show broad adoption and rising confidence and sophisticated use of online and social tools.

Social Media 28

Social Media Survey Report Communications 28

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

San Francisco 40

San Francisco Columbus Ohio Tools 40

Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify.

Price 40

Price Course Revenue millennials 40

Associations Now

JULY 15, 2014

— MediaEdge (@AssocContent) July 14, 2014. Over at Association Marketer , interlinkONE President and CEO John Foley Jr. “A list of words that work and words to avoid, examples of how to order sentences, and even examples of how not to do it will all help your association staff to use your brand voice when communicating.”

Review 40

Review Examples Tips Tools 40

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to most reports, email is the No.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 15, 2014

At the 2014 ASAE Annual Meeting & Exposition earlier this week, Sarah Holliman, VP of marketing for SIG, along with its Manager of Operations Kim Parisi, shared more than two dozen ideas in their Learning Lab, “Business of Meetings: 25 Tips for Making Your Conference a Must-Attend Event.”. What elements are required? Your speakers.

Conference 40

Conference Discount Maine Social Media 40

Higher Logic

OCTOBER 16, 2018

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. A DEN community member has been running this for years, as well as her daily “#DENspiration” posts. And you can be assured, he posted it. The streak continues.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Associations Now

OCTOBER 16, 2013

The new association will consolidate OFA—The Association of Horticulture Professionals and the American Nursery and Landscape Association (ANLA) into one, AmericanHort, which officially launches January 1, 2014. From that point forward, Geary says, communication was a priority, both from the associations to their members and vice versa. “We

FAQ 40

FAQ Industry Discount Survey 40

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. The reward-points system is a common tool in many consumer-driven businesses, but it’s less common in associations.

San Francisco 40

San Francisco Discount Video System 40

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257