Association Adviser

DECEMBER 17, 2013

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

Member Engagement 40

Member Engagement Revenue Course Organization 40

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. There is no way today to determine how this will impact local brick and mortar businesses. In an article published by Forbes , Chris Petersen PhD.,

Austin 150

Austin Analysis Member Engagement Technology 150

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. src="[link].

Recruiting 212

Recruiting Recruitment Class Maine 212

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. The problem?

Tips 136

Tips Social Media Revenue Content 136

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

Philadelphia 150

Philadelphia Discount Analysis United States 150

YourMembership

OCTOBER 16, 2014

LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions. Marketing solutions generates revenue through the ads that you see on a LinkedIn page. This is where companies and recruiters pay to access LinkedIn’s tools for talent acquisition.

Social Media 150

Social Media California Class Revenue 150

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools.

Tips 52

Tips Social Media Resources Directory 52

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership.

Missouri 120

Missouri Maine Committee Member Engagement 120

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. ADRP could potentially use them to market future meetings. Keep It Simple. Hold a Contest. Choose a Creative Hashtag.

Iowa 40

Iowa Boston Video Course 40

Associations Now

APRIL 24, 2015

Finck’s group, which recently partnered with data analytics firm Umbel , has been on a multi-year journey trying to better understand how it can integrate these tools and processes into the Y’s work. We instituted these new tools, though, and ended up seeing a pretty significant jump. The results were almost immediate. “We

Austin 40

Austin Texas Tools Examples 40

Associations Now

JANUARY 8, 2014

I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Member Engagement?

California 40

California Directory Case Study Member Engagement 40

Association Adviser

MAY 20, 2014

.” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people.

Technology 60

Technology How To Video Social Media 60

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and That’s one of my obsessions. and still more …I’ll digress here, but you get the point.I

Content 40

Content Revenue Member Engagement System 40

Associations Now

JANUARY 14, 2015

A new survey of associations on their membership performance shows that some still lack a clear view of vital membership statistics like retention, engagement, and market share. According to the study: 21 percent of associations surveyed didn’t know their member retention rate. Similarly, Marketing General, Inc.’s

United States 40

United States Survey Software Report 40

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. You better learn to adapt.

Social Media 60

Social Media Louisiana Video Technology 60

Higher Logic

AUGUST 13, 2019

The community helps members form real relationships, so when they see each other at events, they’re already connected on a different level. Ginny added, “Since we launched in February 2014, we have not had a day without a post. Resource: The Member Journey Has Changed: Are You Changing With It?

Education 24

Education eBook Resources Library 24

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Higher Logic

OCTOBER 16, 2018

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. However, over time, we found our members wanted more ways to stay connected and to share with each other. And you can be assured, he posted it. The streak continues.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. They take the summer off.

Leadership 28

Leadership Recruiting Recruitment Price 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States. You can do a lot with the tools most of us have access to,” Engel says.

Philadelphia 40

Philadelphia Discount Analysis United States 40