Associations Now

MARCH 28, 2014

All sacred cows aren’t going to be sacred forever—and that’s especially the case when the cows in question are important marketing tools owned by internet giants like Facebook and Gmail. Some important considerations on this front in today’s Social Media Roundup: Quitting Time. ht @ ASegar ).

Social Media 40

Social Media Marketing Tools Report 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Mobile is a great opportunity to serve your members better with tools and services to meet each member’s need,” she said. And, it’s not hard.

Social Media 100

Social Media Survey Video Technology 100

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

MAY 20, 2014

You can keep tabs on the event, focused on smart innovations and ideas from the association and nonprofit world, in Today’s Social Media Roundup: Where Members Are Actually Paying Attention. — Aptify Corporation (@Aptify) May 20, 2014. — Bill Sheridan (@BillSheridan) May 20, 2014. digi_now @FusionProd.

Social Media 40

Social Media Tips Tennessee Nashville 40

Associations Now

NOVEMBER 11, 2019

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one? A few thoughts: Consider your legacy tool. And how should you react?

Tools 56

Tools Price Cost Newsletter 56

Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

Social Media 40

Social Media Strategy Discount Tools 40

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

Associations Now

DECEMBER 18, 2014

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. Though we don’t have nearly enough space to sing everyone’s praises, we’re using 2014′s last Conference Circuit to look at some of the biggest themes and trends of the past year and perhaps inspire your 2015 conferences.

Review 40

Review Conference Library Tampa 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media.

Social Media 60

Social Media Sample New York City Revenue 60

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. If you have engagement tools like a private online community or marketing automation software, your members are generating valuable behavioral data ready for you to use in your personas.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

Social Media 28

Social Media DC Washington Tools 28

Associations Now

FEBRUARY 28, 2014

In today’s Social Media Roundup, fight afternoon procrastination, and refocus your online initiatives on results. — John Segota, CAE (@JohnSegota) February 28, 2014. David Fallarme, who leads product marketing at Pie, has a lengthy breakdown of the science behind your 4:00 p.m. Beat Procrastination.

Social Media 40

Social Media DC Washington Products 40

Associations Now

MAY 1, 2014

All that, plus new additions to the company’s tool set, in today’s Facebook-centric Social Media Roundup. — Briana Kerensky (@BrianaArden) May 1, 2014. To large companies flush with the cash for marketing campaigns to increase their reach, Facebook’s changes are just another expense.

Social Media 40

Social Media Organization Tools Content 40

Associations Now

MARCH 6, 2014

Also: why you shouldn’t hesitate to get access to LinkedIn’s publishing tools. Learn from one of the nation’s political heavyweights how to become a heavyweight in your own sphere in today’s Social Media Roundup: Bipartisan Wisdom from Clinton. — Bill Walker (@billwalker7) March 6, 2014.

Social Media 40

Social Media Library Tools Communications 40

Associations Now

OCTOBER 9, 2014

Insights from the voice behind ASAE’s main social media accounts, Lauren Precker. Social media managers clearly have a tough job—and that includes the person at the helm of ASAE’s accounts. — Amanda Kaiser (@SmoothThePath) October 8, 2014. Also: when a big change isn’t all that big.

Social Media 40

Social Media Maine Innovation Video 40

Associations Now

MARCH 20, 2014

It seems like there’s an endless supply of new skills to pick up—from design to coding to the latest in marketing best practices. A startup approach to learn from in today’s Social Media Roundup: Education Through Subscription. — Mike Karnjanaprakorn (@mikekarnj) March 20, 2014. ht @ Twitter ).

Social Media 40

Social Media Education Class Content 40

Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes. Did You Know?

Tools 60

Tools Indiana Technology Analysis 60

Beekeeper Group

SEPTEMBER 8, 2014

You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities.

Social Media 28

Social Media DC Washington Course 28

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. It is a great tool to utilize. Check out www.sendoutcards.com.

Review 40

Review Resources Social Media Recruiting 40

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Married or divorced?

Marketing 60

Marketing Strategy How To North Carolina 60

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Reid All About it

JUNE 11, 2014

For many years now, Mitch Joel, president of marketing agency Twist Image, has been manning the lookout post for the rest of us. Mitch dedicates each podcast to a conversation with someone interesting from marketing, media or another connected world. Mitch Joel at digitalNow 2014 in Nashville (photo by Bill Sheridan).

Nashville 150

Nashville Oregon Social Media Press Release 150

ISAE

OCTOBER 12, 2023

A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Social media icons.

Tips 52

Tips Social Media Resources Directory 52

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

Beth Kanter

DECEMBER 6, 2013

Note From Beth: Back in 2011, I had pleasure of facilitating a panel discussion Grantmakers in the Arts pre-conference on technology and media with Rory MacPherson and Jai Sen from Sen Associates where I learned about research study they were conducting about social media use in the arts. Tried and True Platforms.

Social Media 28

Social Media Survey Report Communications 28

Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. Impact on the Learning Business Landscape. The Creator Economy.

Course 101

Course Video Cost Certificate 101

Associations Now

APRIL 9, 2015

Sometimes the best way to market your organization is via the people who are already a part of it. Here are some words of advice from three marketing insiders. A recent survey of academics found that word-of-mouth marketing can play a significant role in helping to recruit them into scientific societies. Not sure how?

Tips 40

Tips Marketing Social Media Survey 40

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point.

Strategy 40

Strategy Marketing Social Media Process 40

Aaron Wolowiec

JUNE 17, 2014

It’s a bit confusing as MOOCs are still trying to find their place among social media, 24-7 access to news and a society that thrives on convenience. It’s a constant source of debate, which may explain why associations have been reluctant to enter the MOOC market. Some MOOCs are free, but others aren’t. So is it worth it?

Mooc 100

Mooc Course Class Education 100

Associations Now

AUGUST 2, 2017

Participants , who will be given access to an API containing data from AGU’s upcoming Fall Meeting , are tasked with developing web-based tools that will help users—including AGU members—with everything from finding new collaboration opportunities to identifying relevant research.

Social Media 100

Social Media Software Content Products 100

Beth Kanter

APRIL 14, 2014

“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Ettore Rossetti (@EttoreRossetti) March 25, 2014. Here’s my Ultimate List of Lists of Nonprofit CEOs Using Social Media.

Social Media 28

Social Media San Antonio New Jersey Examples 28

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. There is no way today to determine how this will impact local brick and mortar businesses. In an article published by Forbes , Chris Petersen PhD.,

Austin 150

Austin Analysis Member Engagement Technology 150

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Part 3 will discuss measuring your data through branding, social media and website scorecards. In other words, companies and marketers have data, but what are they really doing with it?

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. We’re taking advantage of every tool we have out there to get them up to speed. You’re a big proponent of social media.

Social Media 60

Social Media Louisiana Video Technology 60