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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.

Revenue 159
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2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Survey Annually.

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3 Association Growth Strategies

Potomac Core

Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues. Association revenues have grown by 25% in the last year and a half. NWPCA has experienced 60% revenue growth over the last three years.

Strategy 164
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60
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Survey: DC Nonprofits Expect Growth in 2016

Associations Now

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40
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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor Marketplace was introduced in 2017.

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Report: E-Commerce Gains Currency as a Marketing Play

Associations Now

Nearly three-quarters of ANA’s surveyed members say they’re increasingly relying on e-commerce as a way to drive interest and sales for a brand. Interestingly, the efforts fall under the umbrella of marketing rather than sales. “As technology advances, marketers must follow,” the report states.

Report 40