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Association Learning: Does your Story Inspire Members?

WBT Systems

The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. You probably talk to friends, look at reviews online and read the specs for each brand you’re considering. Because of the community. Why Buy a Harley?

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Three Ways to Grow Membership With Mission

Association Freak

Comparison shopping extends beyond price and reviews. In response to the 2016 flooding in Louisiana, GoFundMe users raised more than $11M through more than 6,000 flood-related campaigns. Cone Communications CSR Study.” [2] Curtin, Melanie. “ Appeal to Self-Directed Consumers. 1] Komornicki, Sophie. 4] Gershgorn, Dave.

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Association Brain Food Weekly: 6.23.17

Reid All About it

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Find out how to choose your visualization and review useful tools that can help you show your impact—Excel and beyond. The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies.

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Friday Buzz: The Super Bowl of Ham Radio

Associations Now

Also: These consultants want to review your online community. The event tends to draw emergency department staff, who often use ham radio as a secondary communication option. Get Your Community Reviewed. What We Look For When Reviewing A Community https://t.co/n8WAssHPAE John Zabriskie Sr.,

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When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

Case in point: 2016 has been a rough year for businesses that rely on natural resources in Alberta, Canada. Oil well drilling is the main economic driver in Alberta, so members of the Alberta Chamber of Resources (ACR) were already significantly impacted by the worldwide drop in oil prices. Use online media to communicate more.

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CXPA Elevates the Customer Experience with Community

Higher Logic

After thorough research and discussions with several community vendors, CXPA met with Higher Logic to review its platform. Community goals with discussions & resources. It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016.