Association Learning: Does your Story Inspire Members?
WBT Systems
NOVEMBER 15, 2016
The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.
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