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AMCs Engaged!

YourMembership

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, To remain competitive in business, we must move from annual reviews of our strategic plan to a much more dynamic shifting and assessment of our plan and our performance. Are You Built for Speed? one of my favorite events each year.

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Association Learning: Does your Story Inspire Members?

WBT Systems

The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16.

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Association Brain Food Weekly: 10.28.16

Reid All About it

He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Have you read any of them? What are you reading?

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Association Brain Food Weekly: 6.6.16

Reid All About it

– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Presenter: Ruud Janssen, CMM, DES, founder of TNOC and co-founder of Event Model Generation. all times are Eastern Daylight Saving Time.

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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

Ken Schmidt, the former director of communications for Harley Davidson, came to Super Forum 2016 to explain how Harley Davidson’s success was built on community. You probably talk to friends, look at reviews online and read the specs for each brand you’re considering. You could buy three Hondas for the price of one Harley.”.

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Associations Need to Lead Change with Education Programs

WBT Systems

This diversity offers flexibility in pricing, pre-requisite knowledge and scheduling, which is more affordable, flexible, and supportive of the non-traditional learner, but also opens opportunities for the association to generate revenue from education programs and attract new learners to increase its membership.

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Growing Membership through Winback Marketing

Membership Marketing

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.