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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Brain Food Weekly: 11.25.16

Reid All About it

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Host: ASAE Professional Development Section Council Engagement Committee. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – Host: BizBash.

DC 184
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Association Brain Food Weekly: 11.25.16

Reid All About it

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Host: ASAE Professional Development Section Council Engagement Committee. 4 Easy Ways to Generate Non-Dues Revenue. Tue 11/29 at 2 p.m. – Host: BizBash.

DC 150
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Members Hire Industry Advocacy and Promotion

Potomac Core

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

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Connecting Associations in Person and Online: The Evolution of Naylor AMS

Association Adviser

The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting. The Naylor Marketplace was introduced in 2017.

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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Committee, Group and Event Involvement.

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Association Brain Food Weekly: 1.26.18

Reid All About it

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. While sexual harassment typically involves employees, actions by volunteers, including officers, directors, and committee members, also may cause problems. Make Your Marketing Technology Resolutions for 2018.

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