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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

leadership is how we christened the skill set we identified for success in digital markets. When we began that project in 2017, we knew business was changing quickly. The leadership qualities we identified hold. Enhanced Communication. Give your leadership skills a twist. Association 4.0 An Association 4.0

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Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Perhaps it’s content that’s missing the mark. Is it possible that your community has doubts about the organization’s credibility? The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. The event was what the association community does best.

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Study: Content Marketing Gaining Prominence, But Weak Points Linger

Associations Now

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

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Are You Done With Digital Transformation?

.orgSource

Finding roadblocks in operations Understanding where data and business intelligence can support decision-making Unifying initiatives across departments and platforms Hearing the voices of your members and providing the content they are seeking True digital transformation is a process of continuous quality improvement.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.