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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. If you’re new to marketing automation, you might ask yourself, “What am I supposed to do with that saved time?”

Marketing 262
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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Set Your 2017 Communications Resolutions Now

Association Adviser

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Outline a clear vision for your association’s communications. So how do you create strong communications pieces your members want to consume?

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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Attract New Leads to Nurture through Marketing Automation. Develop Personalized Experiences.

Marketing 198