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A Critical Marketing Tool for Association Conferences

GrowthZone

It’s summertime and the 2017 association conference season is off to a great start. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. Read the tip sheet: We’ve Got to Stop Meeting Like This and.

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Conference Circuit: Lab Hours

Associations Now

The Association of Public Health Laboratories’ 2017 Annual Meeting and 11th Government Environmental Laboratory Conference will begin in Rhode Island this weekend. Conference: 2017 APHL Annual Meeting and 11th Government Environmental Laboratory Conference. Rundown Attendees: 600 plus. Poster Displays: 100.

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Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

Higher Logic has tools that encourage customers to come, return, and stay longer once there. You need tools that truly support the full customer lifecycle on the backend as well, like admin automation triggers, permissioning, and a modern advocacy practice. Better Admin Tools for Community Management. Product Innovations.

Tools 296
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Configurable and Personalized Conference Experiences

Velvet Chainsaw

The mass-personalization wave that is dramatically changing what and how we buy as consumers has application to conferences. Application to Conferences. In my opinion, the first item — individualizing a conference experience for every attendee — isn’t scalable today.

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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. They estimated that in 2011, there were about 150 marketing technology companies/tools. By 2016, that number had jumped to more than 3,500.

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Post-Conference Glow: Use It to Extend the Life of Your Events

Associations Now

You’ve probably been here before: You get away from the office for a few days to attend a conference for your own professional development, and the whole experience is fantastic—the learning, the networking, even the food and beverage. It’s that post-conference glow, and it feels great! Thank you for a great conference!

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Association Brain Food Weekly: 12.2.16

Reid All About it

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. If you want to stand out and make a positive impression, read my advice about sending emails to ASAE conference attendees. Tue 12/6 at 3 p.m. 1 CAE credit.

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