Mariner

FEBRUARY 9, 2017

The biggest challenge facing associations with chapter networks is "maintaining relevancy in a time where geographic boundaries are made increasingly irrelevant by technology," said one survey respondent in the 2016 Chapter Benchmarking Study [PDF], conducted by our firm, Mariner Management & Marketing, LLC.

Survey 100

Survey Technology Marketing 100

Membership Marketing

JANUARY 16, 2017

The questionnaire for the 2017 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. The survey should take less than 20 minutes to complete. Please take some time now to participate in the 2017 Membership Marketing Benchmarking research by using this link.

Report 40

Report Marketing Recruiting Recruitment 40

SilkStart

JANUARY 2, 2018

In 2017, we published 19 blog posts and 10 release notes. 2017 Association Cyber Security Best Practices. Leverage this tool to transform your association marketing. 10 Post-Event Survey Questions you Need to Ask. The post 2017 SilkStart Blog Roundup appeared first on SilkStart. Happy New Year from SilkStart!

Directory 52

Directory Software Survey Tools 52

Spark Consulting

MARCH 29, 2022

Here’s the original list: Membership 101: The Welcome Series (2017). 10 Tips for Creating an Effective Marketing Piece (2013). Explaining Marketing to a Kid (2014). Membership 101: Exit Surveys (2018). Strategic Planning v. Strategic Thinking (2013). Getting the Most Out of Your Consulting Partnerships (2013).

Tips 195

Tips Survey Marketing Technology 195

Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. Start by asking the right survey questions.

Survey 61

Survey Communications Content Resources 61

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching. Notably, layoffs do not appear to be on the agenda for many organizations.

Survey 80

Survey Recruiting Recruitment Report 80

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Naylor and Association Adviser recently released its Association Communications Benchmarking Survey. The 2016 study found that the No. Get to know your audience.

Communications 60

Communications Social Media Survey Strategy 60

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Associations Now

MAY 17, 2019

The American market doesn’t have much to worry about, however—it’s firmly in the pole position for number of meetings, more than 300 ahead of second-place Germany, which hosted 642 meetings in 2018. The post ICCA Survey: U.S. Only one city in either North or South America, Buenos Aires, appeared in the list of top-20 cities.

Survey 75

Survey United States Analysis America 75

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

Survey 66

Survey millennials Recruiting Recruitment 66

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

Marketing 91

Marketing Report Maine Survey 91

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 69

Report Marketing Survey Tools 69

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Associations Now

OCTOBER 20, 2016

The latest edition of an annual American Express report, predicting meeting trends for 2017, suggests that tradeshows and conferences in North America will see a decline in growth, with smaller events taking their place. The post Looking Forward: American Express Forecasts 2017 Meeting Trends appeared first on Associations Now.

America 40

America Project Report Conference 40

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. To participate in the survey, follow this link. Host: Grit Marketing.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. To participate in the survey, email Tony Rossell at MGI.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh Chicago DC Washington 150

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

Cost 59

Cost Price Survey Revenue 59

Reid All About it

JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

Survey Newsletter Price Technology 195

Association Success

OCTOBER 15, 2020

At least 112 million Americans have listened to podcasts , a figure up 11 percent from 2017, with 67 million listening to podcasts every month. First look at market research. Opportunity to send out surveys or marketing materials to members. Talk about your association and its particular industry and benefits.

Revenue 148

Revenue Directory Certificate Cost 148

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. 51 percent of associations surveyed create communications targeted to younger members. 51 percent of associations surveyed create communications targeted to younger members. Acknowledging a challenge is the first step to finding a solution. Dive deeper.

Charlotte 118

Charlotte Indiana Communications millennials 118

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. The Belonging Index identifies what Belonging means to people based on 750,000+ surveys in 152 languages across 180 countries. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 184

DC Ohio Project Washington 184

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Here’s another link to the survey. Host: Marketing General Inc.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

AUGUST 25, 2017

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. – Top Social Media Tools to Boost Your Event Marketing. 1 CMP credit. Host: Smart Meetings.

Social Media 153

Social Media Survey Tools Innovation 153

Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). 10 CAE credits. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

DC 150

DC Marketing System Report 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 150

DC Ohio Project Washington 150

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Potomac Core

AUGUST 29, 2017

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. Global Uncertainty is Not Going Away .

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

Spark Consulting

DECEMBER 13, 2022

Membership 101: Exit Surveys. Explaining Marketing to a Kid . Ten Tips for Creating an Effective Marketing Piece . Original Post (2017). Membership 101: Effective Renewal Cycles. Original Post (2018). Updated Post (2022). Original Post (2018). Updated Post (2022). Original Post (2014). Updated Post (2022).

Tips 39

Tips Survey Marketing Industry 39