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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. Just think about technology. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100
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How Do Associations Need to Adapt in 2017?

Associations Now

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. But I was challenged by a community member: “Click rates don’t necessarily indicate impact. Using New Member Experiences to Fuel Engagement, Onboarding, and Retention.

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Association Brain Food: 6.23.23

Reid All About it

They describe how technology can help your association do this by strengthening your organization’s culture. As Sheri Jacobs and Lisa Boylan say, AI policies “serve as essential guardrails, guiding associations on how to manage and harness the power of AI technology effectively.” AI usage policy. Marketing benchmarks. 1 CAE credit.

Metro 195
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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198
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How Aptify can help your labor union attract the next generation of members

Aptify

Mobile web traffic has consistently accounted for about half of all global web traffic since early 2017. The Digital Evolution Study by Community Brands shows that members are tied to their mobile devices. Delivering greater member value. And it only continues to grow.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

John Boyle, Technology Alliances & Community, Zenoss. Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen. Community Q&A: John Boyle and Zenoss’ TechZen Community.