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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 55% of associations have increased personalization of member communications in the last year. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.

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How Qualitative Research Can Help Uncover Member Needs 

Associations Now

In 2018, the American Society of Anesthesiologists set out to paint a full picture of its members by conducting a series of interviews with a wide array of member cohorts. We started this research in 2018 to look at the full life of an anesthesiologist,” said Gonzo Schexnayder, CAE, director of member and product experience at ASA.

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2021 highlights: The 5 top posts published on Ungated this year

Ungrated

Earlier this year, we were thrilled to accept the bronze award for the best overall blog site at the 2021 AM&P Network EXCEL Awards , an annual program that recognizes excellence and leadership in nonprofit association media, publishing, and communications. First published in 2018, this post continues to be one of our most popular.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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Starring….Your Association Publications

Association Adviser

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Members Hire Industry Advocacy and Promotion

Potomac Core

This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Communications – Maintaining a positive reputation for boating. Robert Newsome. Boat Shows – Connecting the Industry with the boating consumer. Nicole Vasilaros. Carl Blackwell.

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