Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

Social Media 64

Social Media Strategy Marketing Content 64

Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. But you don’t need a major retail event or sports month to recruit prospects. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now.

Tips 98

Tips Handbook Recruiting Recruitment 98

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

HighRoad Solution

JUNE 18, 2018

HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation.

Marketing 60

Marketing Recruiting Recruitment Strategy 60

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones.

Content 104

Content Strategy Social Media Marketing 104

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Event promotion. New member onboarding, or a “welcome campaign,” is a good place to start if you’re new to marketing automation.

Marketing 250

Marketing Tips Communications Report 250

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Newsletter Maine Content Examples 189

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

Resources 67

Resources Analysis Cost Content 67

MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

Event Planning 59

Event Planning Tips Conference Software 59

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

Strategy 77

Strategy Innovation millennials Email Marketing 77

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

JANUARY 26, 2018

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. If you heed the advice of Eventpedia, you can be sure your event app won’t bomb with attendees. Last call to participate in Marketing General Inc.’s Keep learning! Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

MemberClicks

DECEMBER 23, 2021

More organizations than ever are leaning into events (whether virtual or in-person) to pull in prospective members and engage current ones. A recent survey showed that the virtual event market alone is expected to be worth $504.76 9 Event Planning Tips for Improved Events. billion by 2028. Define your audience.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

DECEMBER 1, 2017

The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Now what about mobile apps, particularly event apps? 2018 Industry Forecast: Strategies & Tips for the Year Ahead.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Membersuite

FEBRUARY 2, 2021

It’s no surprise a study revealed that psychological distress has tripled in 2020 compared with 2018. Joy Davis said, “Going backward has never, ever been a good business strategy. As a result, these associations extended their market reach with double and triple the usual attendance. And they made more money.

Revenue 119

Revenue Conference Marketing Education 119

Associations Now

SEPTEMBER 11, 2018

How a little Facebook retargeting could supercharge your event sign-ups. Also: The chatter behind the chatter at Content Marketing World. Driving people to events via social media can feel like a crapshoot sometimes. Content Marketing Chatter. — Contently (@contently) September 10, 2018. Other Links of Note.

Social Media 57

Social Media Content Cost Marketing 57

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Reid All About it

JANUARY 19, 2018

The weekly list of free educational events for the association community… It’s that time of year again. Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Have a subscription strategy: why a monthly service could be a savvy play for associations.

LMS 174

LMS Price Revenue Technology 174

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

WBT Systems

JULY 31, 2018

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

OCTOBER 23, 2018

“Besides the recent spate of consolidation between meeting management software companies that’s resulting in ever-more-comprehensive single platforms, other areas of event tech are progressing in ways that will change the attendee experience,” says Rob Carey in a post on MeetingsNet. — Personify (@Personifycorp) October 23, 2018.

Technology 78

Technology Content Software Review 78

Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. This event wouldn’t be possible without your participation and feedback. This is the biggest gathering of HL users, as well as a huge industry event for all things community and marketing automation.

Communications 48

Communications Conference Content Products 48

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. In this competitive talent market, this sounds like a must-read for association execs. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Associations Now

DECEMBER 4, 2018

Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. Also: how to market webinars for millennials. Event tech can be, well, complicated. Event planners don’t have to jump into the deep end of the AR pool to get a taste of its benefits,” Bruno says.

millennials 62

millennials Social Media Tools Review 62

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. Here’s the list of free professional development events for the association community scheduled for next week. 1 CMP credit.

DC 150

DC Washington Recruiting Recruitment 150

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). It ranks higher than in-person events or webinars and behind email and social media.

Conference 85

Conference millennials Social Media Newsletter 85

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JUNE 14, 2019

The weekly list of free educational events and resources for the association community… As a freelancer who works alone in a home office, I understand social isolation, but I’m an introvert who loves the solitude—and gets out enough—so I’m okay, in case you were wondering, Mum. Here are the educational events scheduled for next week.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? This research will: Document which associations are developing and implementing content strategies. Analyze emerging challenges and threats to association content strategy models.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 15, 2017

The weekly list of free educational events for the association community… Thanks to all of you who told me during the ASAE Tech Conference that you read Brain Food. Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers.

Indiana 150

Indiana Technology Content Strategy 150