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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? We’ll be chatting about it a lot in 2019, so be sure to subscribe to our blog.

Marketing 257
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Daily Buzz: 2019 Renewal Strategies

Associations Now

So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped onboarding plan. The Sprout Social blog shares the best #holidayhashtags to use for your niche audience.

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Content Marketing Strategy Tweaks: Boost Your Game in 2019

Associations Now

An array of recommended strategy tweaks highlight the importance of not resting on your laurels. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.

Content 110
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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. ICYMI: We shared a collection of 39 nitty-gritty stats from the report in our first blog recap. Be Deliberate with Data: Advanced Strategies Get More Support.

Report 166
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11 Elements of a Winning Member Engagement Strategy

Higher Logic

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

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Daily Buzz: Why Membership Matters More in 2019

Associations Now

And in 2019, membership programs might matter more than ever before. Attendance is not keeping pace with population growth,” says Colleen Dilenschneider on the Know Your Own Bone blog. “If Heed advice from Higher Logic’s VP of Marketing, Marina Devalia, to get your strategy in shape for #2019.

Revenue 102
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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. This a post I shared on the YourMembership blog was written for chapter leaders – in part by chapter leaders.