Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. United States average: $31,133 (2019, US Census Bureau). Or at least, they aren’t only advertising. Advertising is mass. Targeted, sure, but scaled. And advertising is sold like other scaled commodities. Perception.

United States 148

United States Revenue Maine Content 148

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. More info/register (members only). Frankly, we’re smarter about it now. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

MARCH 15, 2019

Harald Becker, Director Industry Engagement & Research, Microsoft. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. . Tue 3/19 at 2 p.m. Tue 3/19 at 6 p.m. –

DC 150

DC Washington Denver Sacramento 150

Reid All About it

APRIL 19, 2019

The weekly list of free educational events and resources for the association community… If you haven’t already, you must read New Member Engagement Study , a collaboration between Kaiser Insights, Dynamic Benchmarking, 12 research partners and 160 association professionals. Member Engagement Scoring. 4 CAE credits.

DC 170

DC Washington Chicago LMS 170

Potomac Core

FEBRUARY 11, 2019

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Strong U.S.

Survey 158

Survey Revenue United States Committee 158

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Event Trends 2019 – Live From IMEX. 1 CAE credit. Wed 5/22 at 10 a.m.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Hear about some major considerations for online engagement. Pandemic silver linings. More info/register. More info/register.

Video 221

Video Conference Revenue Industry 221

Associations Now

JANUARY 6, 2019

Economic signals suggest some belt-tightening may be on the agenda for 2019. A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. You needn’t start 2019 in panic mode.

Revenue 74

Revenue Social Media Tools Course 74

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

GrowthZone

JUNE 14, 2018

Non-Dues Revenue: Offer sponsorship and advertising opportunities for videos when appropriate. This gives your members/vendors valuable branding time in front of their customers and provides non-dues revenue for your organization. Is your association effectively leveraging this simple tactic to engage with members?

Video 111

Video Social Media Library Revenue 111

Higher Logic

JANUARY 29, 2019

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Association Adviser

APRIL 2, 2019

The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. A few benefits of association professionals like you taking the survey include: Early access to customizable reports (July 2019). Take our 2019 Association Communications Benchmarking Survey today. Your individual input matters!

How To 61

How To Survey Communications Video 61

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. How to Engage Members and Monetize Your App.

Arlington 170

Arlington DC Washington LMS 170

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

GrowthZone

NOVEMBER 8, 2022

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. But what is it?

Process 78

Process Directory Software Revenue 78

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Turn Member Engagement and AMS Data into Effective Marketing. Tue 9/10 at 2 p.m.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Design Trend Forecast 2019. Learn the basics of programmatic advertising and how it can help your association maximize non-dues revenue, drive member engagement, and add advertiser value.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Pat on head. Take note! ( Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engages members and helps you develop your association, while automating many mundane and repetitive tasks. This article will help you compare and evaluate the best association management software currently on the market. .

Software 148

Software Association Management Price Membership Management 148

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? Does your association have a learning strategy? 1 CAE credit.

DC 34

DC Washington Chicago LMS 34

Reid All About it

AUGUST 23, 2019

The weekly list of free educational events and resources for the association community… Kaiser Insights and Dynamic Benchmarking invite your association to participate in the 2019 New Member Engagement Study. Why you should have a Chief Value Officer instead of a Chief Marketing Officer. Edith Zimmerman, The Cut ).

millennials 37

millennials Member Engagement Tools Tips 37

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Content Curation 101: Creating Meaningful Member Relationships. Ann Handley ). Terence Eden ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370