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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

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Association Professional Development as a Revenue Diversification Strategy

Ewald Consulting

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. And maybe that cut it in 2019, but post-pandemic? That means fewer in-person conferences and, potentially, reduced revenue for your association. Not a chance.

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Association Brain Food Weekly: 1.18.19

Reid All About it

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap). More info/register. Host: MeetingsNet. Host: ASAE.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Interesting Trends in Association Industry Survey Results

GrowthZone

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources. COVID’s impact on member engagement. The shift to virtual events. #1

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Association Brain Food Weekly: 1.11.19

Reid All About it

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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