SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. Converting courses to new formats. That’s great!

LMS 172

LMS Course Price Team 172

Reid All About it

SEPTEMBER 11, 2020

When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. 2020 has spawned both new demands and solutions for most associations. Where are the pitfalls? More info/register.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Spark Consulting

FEBRUARY 5, 2021

And, of course, there’s the question of: How is all of this impacted by the pandemic, and the massive disruption in pretty much every aspect of our lives that’s resulted? Associations have taken hits in event revenue and in membership, and we’re not at bottom yet. Membership and the Pandemic. How do you know?

Revenue 195

Revenue Course Industry Resources 195

Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Luring members/customers to your LMS.

Utah 370

Utah LMS Conference Technology 370

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

Reid All About it

JUNE 4, 2021

Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Benchmarking chapter data. 1 CMP credit. to 1:45 p.m.

Video 367

Video Innovation Content Technology 367

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Higher Logic

MAY 9, 2017

By 2020, 65% of all jobs in the U.S. With the right LMS software, you can create courses for each of these learning types. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives. Course Creation Tools. Learning Paths.

Learning Management System 220

Learning Management System System LMS Software 220

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”. Membership survey. Quick hits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

AssociationChat

NOVEMBER 2, 2021

The Professional Convention Management Association states that associations dedicate a 35-percent average of budget and revenues to conferences and events. PRIA’s coverage for event cancellation is especially critical to our association community whose lifeblood courses from in-person events of all sizes and scope.

Washington 69

Washington Revenue Survey Course 69

Reid All About it

MAY 28, 2021

With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board.

Innovation 284

Innovation Technology Survey Team 284

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: But what about now?

Survey 106

Survey Education Communications Marketing 106

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Associations Now

JANUARY 12, 2020

As 2020 kicks into gear, the thing that seems to be keeping leaders up at night most is the talent that works for them. Of course, executives have never stopped worrying about having the right people on the bus, as Tom Peters famously put it. The anxiety is no less acute for associations than anywhere else, of course.

Innovation 91

Innovation Revenue Proposal Survey 91

Protech

FEBRUARY 22, 2021

By Evan Hendershot – Digital Marketing Manager . Was your association’s digital transformation already in the works, or did the events of 2020 force it upon you? Because association professionals and tech vendors put their heads together in 2020 to solve new challenges that arose amid the all-digital era. .

Technology 59

Technology Course Certificate Team 59

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

SBI

DECEMBER 21, 2020

2020 has been one of the most difficult—if not the most difficult—year many associations have ever faced. Of course, it is possible to get back in alignment—but sometimes it isn’t. Innovation can be a new process that increases efficiency and creates a stronger bottom-line through additional savings, rather than increased revenue.

Revenue 98

Revenue Innovation Association Management Strategy 98

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Class Education 307

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.

LMS 91

LMS Learning Management System Course Case Study 91

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Email marketing is one of the most engaging forms of content your association can publish. The event combined influencer marketing, video games and downright fun to raise awareness about MDA’s mission and impact.

Content 148

Content Newsletter Sample Video 148

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Leading Learning

JUNE 3, 2021

It’s easy to see why trade associations face challenges such as high administrative cost, struggles to increase membership, and low non-dues revenue. Make purchasing courses an easy decision for institutions. Make purchasing courses an easy decision for member organizations. Provide course recommendations and learning paths.

Organization 52

Organization LMS Tips Course 52

Forj

MAY 13, 2021

In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. At this point, you can incorporate the lessons learned from 2020’s pivot to virtual events to plan a thoughtful experience for your members. 6 Virtual Conferences Lessons Learned for 2021.

Conference 70

Conference Video Team Maine 70

Reid All About it

MAY 8, 2020

Gerd De Bruycker, marketing director at Cisco Systems. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer. The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail of choice and spend an hour with us as we talk facilitation graphics.

North Carolina 221

North Carolina Montana Conference Revenue 221

AvidXchange: Association Management

APRIL 20, 2021

Read more: Henderson Properties Cuts Payment Processing Time by 90% Using AvidXchange Strongroom Of course, organizations need to ensure the right technology is in place to enable their employees to successfully work remotely. Holding revenue generating programs and community events with social distancing guidelines was cited by 23 percent.

Industry 130

Industry Survey Software Technology 130

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. Of course, this kind of tool must be trustworthy and backed by a reputable company.

Tools 140

Tools Software System Library 140

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than being administrator-led with course recommendations based on the learning business’s trajectory, each learner can control the path of their own experiences.

LMS 91

LMS Course Library Learning Management System 91