Associations Now

DECEMBER 11, 2019

In a variety of fields—from offbeat holidays to federal events to rising supplements—2020 is going to be a major point of change and attention. And 2020 is by no means an exception. Elections, of course, aren’t the only periodic process that government bodies—and, by extension, associations and nonprofits—will be focused on in 2020.

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Mariner Management

DECEMBER 26, 2019

As you peruse, just maybe there is a tip or strategy for 2020. Charting a Course to Uncovering the ROI of Your Association Chapters. What will 2020 bring for your chapters and for your team? The post Chapters in 2019, Looking ahead to 2020 appeared first on Mariner Marketing & Management, LLC.

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Association Success

NOVEMBER 23, 2020

Rolling into the end of October, it felt like predictions that were being forecast about the upcoming (now past-tense) 2020 Presidential election were almost fact. Sure, there are exit forms from CEU courses and annual questionnaires about areas like quality of education, cost of membership, value to the individual member, etc.

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Blue Sky eLearn

JULY 14, 2020

As we head into the second half of 2020, it doesn’t look like much will be changing when it comes to working remotely and attending virtual conferences. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Use Social Media .

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Multiview

NOVEMBER 3, 2020

Membership is, of course, the literal lifeblood of an association. Over the… The post The 2020 Membership Detour: Resetting Recruitment for the Future appeared first on MultiView. After all, that’s why they’re called “membership organizations.”

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Association Success

DECEMBER 24, 2019

Before association industry professionals check out for the holidays, they’re making their plans for 2020 and checking them twice. . And that’s all well and good, but how often are plans getting made that actually respond to the data we’ve spent so much time collecting over the course of a year?

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Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Courses are offered after hours and in multiple time zones to best suit your learning needs. Take courses here. Live Distance Learning Training. See upcoming distance learning opportunities here. On-Demand eLearning.

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Mariner Management

OCTOBER 30, 2020

CEX 2020 may be over but the lessons learned are only now being absorbed. Day Two: Your Nerdy Best Friend Beth Ziesenis opened day two with 2020 Tech Wins: How Apps & Tech Let Us Triumph?. The post CRPs head into 21st Century by way of CEX 2020 … appeared first on Mariner Marketing & Management, LLC.

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GrowthZone

APRIL 23, 2020

Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). 90 days, until July 1, 2020. 2 months, valid during the month of April 2020. Until June 30, 2020. Until July 1, 2020. Through June 30, 2020. Until August 15, 2020. Through July 1, 2020.

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Reid All About it

OCTOBER 9, 2020

WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Luring members/customers to your LMS.

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Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

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Associations Now

OCTOBER 23, 2019

Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Looking for a new marketing strategy? Use your online courses to make a name for your brand , says Classy. The post Daily Buzz: 2020’s Big Meetings Trend?

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Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting courses to new formats.

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Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. While 2020 was the year to learn virtual, 2021 is the year to master virtual.

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SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

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Reid All About it

SEPTEMBER 4, 2020

In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind , Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color. Bob Gilbert, President & CEO, Hospitality Sales and Marketing Association International.

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Blue Sky eLearn

SEPTEMBER 23, 2021

DVDs quickly started becoming a thing of the past, and more and more of our clients began embracing eLearning—and not just on-demand content from live events, but content specifically created for online courses, as well. The whirlwind of 2020: Who saw that coming?! But, Blue Sky was ready to help the world adapt. About the Author.

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Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

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Blue Sky eLearn

OCTOBER 19, 2020

Which learning opportunities and online courses are your members signing up for? . During 2020, the challenge has become that many of these events, with large numbers of people congregating together, are no longer possible. He has experience with lead generation, content marketing, marketing automation, and events.

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Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

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Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day.

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Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

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Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

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SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

Spark Consulting

FEBRUARY 5, 2021

And, of course, there’s the question of: How is all of this impacted by the pandemic, and the massive disruption in pretty much every aspect of our lives that’s resulted? I don’t know about you, but I could use some closure. Membership and the Pandemic. Thanks for hanging with us during this series! Partnership v.

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CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

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InternetAssociation

JUNE 29, 2021

The 3i report series uses quantitative and qualitative analysis to explore the present condition of the job market in the United States; IA examines both month-over-month and year-over-year changes, utilizing national and member company data to gauge how the internet relates to hiring, income, and job openings. . year-over-year.

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Reid All About it

NOVEMBER 29, 2019

Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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Reid All About it

JUNE 4, 2021

Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Benchmarking chapter data. 1 CMP credit. to 1:45 p.m.

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Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. We Came, We Saw, We Survived 2020 (Or Did We…?) . Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning. More info/register.

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Pathways that lead directly to good first jobs rather than the current dense tangle of courses and programs faculty want to teach (or have always taught).”. Membership survey. Quick hits.

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Nimble AMS

AUGUST 25, 2021

Of course, those are important. We’re not only able to share insights from these studies with the market, but also use the insights to inform the solutions we offer to the industry. Some recent reports from Community Brands studies include: Association Trends 2020 Study: How a Global Crisis Has Shifted Member Expectations.

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Reid All About it

SEPTEMBER 11, 2020

When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Where are the pitfalls? More info/register.

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Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Virtual event sponsors/exhibitors.

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