Associations Now

APRIL 16, 2023

Research and organization set the tone—and generated revenue too. In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. The post How to Set a Vision, Fast appeared first on Associations Now.

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

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NOVEMBER 29, 2019

Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Pawlucy at MultiBriefs shares ten things associations should start and stop doing in 2020. Learn how to shift your mindset and improve member engagement throughout the membership cycle. CB Insights ).

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SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. How to Go Virtual (While Still Creating an Engaging Experience). Virtual Events – How to Keep Your Attendees Engaged. Board diversity. Burning Man FOMO.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ).

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

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NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. MemberSuite explains how to help members develop relationships and have experiences that will give them a sense of belonging and community.

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OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

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Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more. Expert advice on new event app features and how to use them to boost engagement. About the Author.

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Expo Logic

FEBRUARY 5, 2020

Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more. Expert advice on new event app features and how to use them to boost engagement. About the Author.

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APRIL 16, 2021

How to explain your idea in 30 seconds or less. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

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FEBRUARY 14, 2020

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Tech Trends to Watch in 2020. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Oh, I know them well.

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JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. How to Go Virtual (While Still Creating an Engaging Experience). Revenue and Pricing Strategies for Virtual Events.

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent.

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Associations Now

MARCH 22, 2024

But the main takeaway from Marketing General International’s 2024 Association Economic Outlook Report [PDF], released last week, is that associations are generally feeling positive. Part of that rosy outlook can likely be attributed to a substantial bounce-back in in-person meetings, and the revenue that comes along with it.

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NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. Quick hits.

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

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NOVEMBER 26, 2021

The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Learn the five levels of employee engagement, where everyone stacks up in loyalty to their organization and coworkers, and how each level affects the others. How the Pandemic Has Reshaped Digital Work and Content.

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SEPTEMBER 25, 2020

WBT Systems explains how to help your virtual conference attendees continue their learning and networking experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. How to Go Virtual (While Still Creating an Engaging Experience).

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JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. How to Go Virtual (While Still Creating an Engaging Experience). Pandemic silver linings. Misha Glouberman ). Fri 6/19 at 1 p.m. –

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. How do we make sure work still gets done in our own teams and keep morale high? How do we build inclusive and inspirational events virtually and through hybrid models? Membership survey.

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. I wonder how PCMA and its attendees felt about the experience. Learn how to use “emotional recipes” to shift from fear to freedom and procrastination to motivation.

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Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. But this time, you can be proactive instead of caught off guard like we all were in the spring of 2020. Temper your revenue projections. 2: Revenue Diversification. 8: Marketing ROI.

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MAY 28, 2021

With the switch this past year to online courses and conferences, many associations came to the troubling conclusion that their instructors and presenters didn’t know how to provide an enjoyable or effective learning experience. WBT Systems suggests fixing that by launching a train-the-trainer program and explains how to get one going.

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

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DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. How are your chapters really doing? Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. No, not too good to be true.

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Your data is good enough if you know a few simple secrets about how to manage it.

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. CMP credit.

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. Tony Rossell, Marketing General, Inc. ). Good enough” technology.

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JULY 3, 2020

Look how your project management skills can transform family dynamics: the Agile family meeting. Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Bruce Feiler, Harvard Business Review ).

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

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