Mariner Management

DECEMBER 26, 2019

As you peruse, just maybe there is a tip or strategy for 2020. Billhighway provides an evergreen resource bank on chapters and in 2019 the cream of the crop is their in-depth series on how to spot, help and avoid chapter crises. What will 2020 bring for your chapters and for your team? The Changing Role of Association Chapters.

Education 62

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).

Innovation 359

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Membersuite

AUGUST 23, 2023

How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Don’t ignore LinkedIn.

Strategy 78

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Membersuite

JUNE 2, 2021

The most common reason for not renewing is a lack of engagement, according to Marketing General Inc.’s s 2020 Membership Marketing Benchmarking Report. How to Increase Membership Value—and Renewals. How to Improve Renewal Campaigns. Learn how the MemberSuite member portal can help you engage and retain members. .

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Associations Now

JANUARY 15, 2020

Also: Don’t ignore your social mentions; learn how to answer them. When creating a #socialmedia strategy, there are two things you should focus on: How you’re talking to your customers How you’re getting them to respond [link]. — Sprout Social (@SproutSocial) January 14, 2020. Marketing automation.

How To 112

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. DE&I in action.

Recruiting 370

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Associations Now

OCTOBER 23, 2019

Also: how to make the most of your AMS. Come 2020, sustainability will be more important to events than ever before, according to CWT Meetings & Events’ M&E 2020 Future Trends Report. Looking for a new marketing strategy? Social Media Examiner explains how to leverage the platforms. Other Links of Note.

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Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

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Reid All About it

FEBRUARY 12, 2021

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Presenters: Harneet Singh, Director of Marketing, Preseem. More info/register. Host: EventMobi.

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Reid All About it

JANUARY 10, 2020

Billhighway explains how to handle and prevent chapter data privacy issues —another post in their series on chapters in crisis. Quick hits before we get to the list of this week’s free education: Lots of useful advice here: 20 of the best SEO tips for keyword rankings and Google in 2020. Mike Murray, Content Marketing Institute ).

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Membership Marketing

OCTOBER 14, 2020

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Fall 2020 edition of the Association Economic Outlook Report 2. 2020 editions of MGI’s 15 Minutes to Impact Membership Podcasts 4.

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Reid All About it

FEBRUARY 14, 2020

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Tech Trends to Watch in 2020. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Oh, I know them well.

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Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. — SmartThoughts (@smartnonprofit) March 6, 2020.

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Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. MemberSuite explains how to help members develop relationships and have experiences that will give them a sense of belonging and community.

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Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences.

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AssociationChat

MAY 21, 2020

This is an interview for association leaders, event and membership marketers, managers, consultants, and freelancers. Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed! Understanding the levers of value creation gives you a significant unfair advantage.

Project 111

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GrowthZone

MARCH 24, 2020

By the Numbers: Association Word-of-Mouth Marketing >> A group should be named something specific so that users can find and join the group. Learn how to set up a group using iOS or Android devices. Download the 2020 Association. The post How to Create a LinkedIn Group for Associations appeared first on GrowthZone.

How To 112

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Expo Logic

FEBRUARY 5, 2020

Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. In the 2020 Event Technology Trends eBook you’ll discover: The latest event technology trends and how to implement them. Innovative applications of AI and AR/VR technologies.

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Expo Logic

FEBRUARY 5, 2020

Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. In the 2020 Event Technology Trends eBook you’ll discover: The latest event technology trends and how to implement them. Innovative applications of AI and AR/VR technologies.

eBook 36

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WBT Systems

AUGUST 8, 2017

workforce by 2020. The job market is rapidly changing. Do your members know how important professional development is to their younger staff? They’re either patching together a mix of part-time jobs or have gone out on their own into the freelance market or gig economy. Millennials will make up nearly half the U.S.

Education 175

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

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Associations Now

APRIL 8, 2020

— MIT Sloan Management Review (@mitsmr) April 8, 2020. In an uncertain job market , associations can help members by leveraging their career centers, says Naylor’s Shanna Mertel. The post Daily Buzz: How to Adopt a Digital-First Culture appeared first on Associations Now. Facilitate Collaboration in Your Organization.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. 19 tips for reading more this year, from people who read a ton in 2020. Quick hits.

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Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. How to keep closing B2B deals during the pandemic. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

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Robert Skrob

JANUARY 27, 2022

After a great 2020 and a bigger 2021, growth is slowing. The post How to Reduce Churn appeared first on Membership and Subscription Growth. Many subscription businesses are seeing plateauing growth. Problem is, most are making a huge mistake that actually accelerates their churn rates rather than turning their business around.

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Reid All About it

NOVEMBER 20, 2020

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Plan to attend what is sure to be a lively and productive discussion on how to take hold of your own promotion and win in your career. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent.

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Reid All About it

JULY 10, 2020

Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. How to Go Virtual (While Still Creating an Engaging Experience). Community karma, baby. Communications.

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

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Reid All About it

JUNE 12, 2020

How to protect yourself online from misinformation right now. Fri 6/12 at 1 p.m.* – How to Improve Your Association Business Model NOW! Associations must be able to clearly explain how they create, deliver and capture value for stakeholders in these challenging times. American Associations Week 2020: Policy Briefing.

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

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Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Sanchez, Ph.D.,

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MemberClicks

MAY 17, 2022

According to Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report , 76% of associations say that email is the channel that generates the most reinstated lapsed members. The post How to Win Back Lapsed Members: Tips + Letter Templates appeared first on MemberClicks. Create a win-back campaign.

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Associations Now

NOVEMBER 25, 2019

Also: an example of successful marketing storytelling. Marketing is all about driving connection. But with brand messages and bottom lines in play, sometimes the stories marketers tell are less about the cause than achieving a goal. Get a head start on 2020 with MeetingsNet ’s 10-step checklist. It’s about culture fit.”.

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