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JANUARY 8, 2021

Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). 20 striking findings from 2020. 1 CAE credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Host: Aptify.

Case Study 285

Case Study Content Montana Price 285

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

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Certificate Revenue Conference North Carolina 369

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JUNE 12, 2020

I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Hear about some major considerations for online engagement. American Associations Week 2020: Policy Briefing.

Montana 243

Montana Leadership Tools Innovation 243

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s 19 tips for reading more this year, from people who read a ton in 2020. Host: American Marketing Association. Conference content.

Revenue 322

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Hear about some major considerations for online engagement.

Montana 369

Montana Conference Education Tennessee 369

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JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Hear about some major considerations for online engagement.

Montana 221

Montana North Carolina Review Member Engagement 221

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OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. Tue 10/20 at 11 a.m.

Indiana 221

Indiana Review Education Conference 221

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Hear how two associations responded to 2020 challenges by looking at member data in fresh new ways. See how agile analytics can help guide your 2020 decisions.

San Diego 259

San Diego Strategy North Carolina Conference 259

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. Enter 2020. Chapters can act faster and more directly for members.

Metro 83

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MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Learn how to keep the conversation going post-event and uncover the content your members want and need.

Revenue 363

Revenue Strategy Team Content 363

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APRIL 9, 2021

5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year. from 2020 to 2027’. Quick hits.

San Diego 370

San Diego Revenue Strategy Content 370

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APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Virtual, live and hybrid events present unique opportunities and challenges when it comes to ticket pricing strategies, sponsorship tiers & benefits, and more.

Revenue 370

Revenue Strategy Content Education 370

Membersuite

JUNE 2, 2021

First, identify the reasons your members aren’t renewing, and then develop a proactive strategy to tackle these issues. Why Members Don’t Renew: Lack of Engagement and Value. The most common reason for not renewing is a lack of engagement, according to Marketing General Inc.’s The plan can’t live only in your head.

How To 118

How To Survey Price Examples 118

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JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Hear about some major considerations for online engagement. Presenters: Megan Powers, Founder, Powers of Marketing. MeetingsNet ).

Montana 341

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MAY 8, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

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NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Quick hits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Your supplier members are selling year-round so why not help them out, for a price, year-round. Hear about some major considerations for online engagement. Virtual Summit 2020. Keep them open all the time. 1 CMP credit.

Montana 370

Montana Conference Education Tips 370

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MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council.

North Carolina 221

North Carolina Technology Louisiana Conference 221

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Hear about some major considerations for online engagement. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation.

Innovation 273

Innovation Conference FAQ Industry 273

Disciple Media

DECEMBER 6, 2023

Whether due to pricing, specific features, or user experience, the search for the perfect community platform is more relevant than ever. Engagement features: Provides robust tools for member engagement and interaction. Cost: The pricing structure may be prohibitive for many. Launched in 2020, Circle.so

Course 36

Course Tools Education Content 36

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APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Price Technology Recruiting 39

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: PCMA.

North Carolina 74

North Carolina Content Montana Social Media 74

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Manage the Member Lifecycle. Consider pricing.

Discount 40

Discount Price eBook Recruiting 40

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NOVEMBER 8, 2019

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Hear about the latest trends in social media marketing and how they affect nonprofits.

Social Media 39

Social Media Revenue Washington DC 39

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APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

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JANUARY 20, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners. Sponsorship strategy. Smart NFTs. Don’t roll your eyes and skim by this one. 1 CMP credit.

Revenue 39

Revenue Education Strategy Review 39