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4 Ways to Leverage Your CRM to Connect with Alumni

NXUnite

You might learn that the class of 2021 expressed the most interest in the program or that liberal arts graduates as a whole feel underrepresented. For instance, you might segment alumni by class, field of study, career, demographics, and charitable interests to send more relevant messages. Across entire groups of alumni.

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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

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114 Free Resources for Associations and Chambers

GrowthZone

Intermedia : Free Video Conferencing (for all of 2020) and Pro Video Conferencing (until 2021). Otter.ai : Free access to Otter for Teams, which automatically transcribes meetings, distance learning classes, and other things. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Until March 2021.

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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach. Create a dedicated landing page.

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Higher Logic Acquires Vanilla

AssociationChat

ARLINGTON, Va. , May 4, 2021 /PRNewswire/ — Higher Logic , the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. It has since expanded to also serve the corporate B2B market. Higher Logic Acquires Vanilla.

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Collegium Acquires SBI Association Management

SBI

NEW YORK, NY, June 9, 2021 PRNewswire/ — Collegium Partners, Inc., Now with the diverse, best-in-class professional services offered by their Collegium partners, SBI is well-positioned to meet the modern needs of today’s professional and trade associations. Acquisition marks new era for association management innovation.