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Association Brain Food Weekly: 6.18.21

Reid All About it

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

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Association Brain Food Weekly: 6.25.21

Reid All About it

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist. Online learning.

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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Use a Rebranding to Announce Member Upgrades

Associations Now

That’s the strategy that Jacinthe Moreau, president of the World Pet Association, is using right now. Market research. WPA is looking to remedy that shortcoming with its new market research offering. The alliance with Nielsen , announced in July, gives all members access to reliable market data and forecasting information.

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Reads of the Week: January 18, 2013

Reid All About it

If the main value of association membership is networking, why pay dues when you can maintain those contacts easily and for free on your own?” Only 25% of associations have a content strategy. Monica Bussolati says, “Putting out a lot of content without a clear and comprehensive strategy is like mining without a light.

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Connecting Brands, Clearing Inboxes, and Cultivating Employee Engagement with an Intranet Community

Higher Logic

The home page and main community is an open forum that connects Ascend Learning’s 12+ brands through discussions and a resource hub with hundreds of documents. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content.

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What to Do When Membership Is Booming?

Associations Now

RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says. Engagement through automation.