Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. 1 CMP credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

America Team Puerto Rico Discount 61

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 22, 2023

Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

GrowthZone

JANUARY 17, 2023

Topics covered in the survey include challenges the organizations are facing, reinstatement strategies, and membership growth. It helps us improve our solutions to make their lives easier as they attempt to boost member value, increase productivity, and grow revenue,” said John Cook, GrowthZone Senior Vice President of Marketing.

Survey 78

Survey Industry Revenue Member Engagement 78

Reid All About it

JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. I’ll be happy to feature it as long as it’s not too product-centric. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day. Virtual volunteer fatigue. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 But answers aren’t enough anymore. Navigate Industry 4.0

Revenue 88

Revenue Chicago Leadership Content 88

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Robert Skrob

FEBRUARY 20, 2019

If I told you there’s a free way to generate excellent outcome testimonials from a large number of your product buyers, improve engagement, and extend long-term member retention, would you want to know what that is? Sean Greeley is one of the smartest marketers I know. a coaching business serving fitness gyms in North America, the U.K.,

Products 52

Products America Report Marketing 52

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Social media challenges: Challenges and competitions are a great way to inspire urgency and build demand around a product. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. I’ll be happy to feature it as long as it’s not too product centric. Creating your Content Stream—from Marketing to Sales to Programs. Volunteer fatigue. Supplier members. Presenter: Susan Borke.

Technology 370

Technology Strategy System Education 370

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.

Directory 130

Directory Education Software Innovation 130

Reid All About it

FEBRUARY 14, 2020

I got a chuckle out of Amanda Kaiser’s post about those shifty characters who live in the office with us: Productivity, The Muse, Effectiveness and Procrastination. WBT Systems provides advice that will hopefully keep Productivity at their side and Procrastination locked out. Matthew Doyle Olson, Product Manager, Mediasite.

DC 243

DC Content Education Washington 243

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. associations’ global strategies and international engagement. Commitment. Good business acumen.

America 100

America Revenue Strategy Report 100

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

GlowGlobally

JULY 11, 2011

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Largest International Meetings Expo Comes to USA – IMEX America in Las Vegas. Now IMEX is coming to America, and MCI is inviting you to attend as our guest. GrowGlobally.org. Membership.

America 60

America Las Vegas New York City New York 60

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Do you need support with membership marketing?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Troy Pfeffer, Partnerships Director, Howspace North America. Presenter: Randall Rollinson, President, LBL Strategies.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Sherry Budziak,orgSource ) Neurodiverse candidates increase productivity and growth—here’s how to support them. I’m happy to feature it as long as it’s not too product-centric. Jessica Stillman, Inc.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making.

Class 195

Class Certificate Content Committee 195

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 12, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Businesses need to think about how to adapt quickly, how to make quick decisions, how to pivot their business operations, or perhaps even what products they offer to their customers.

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

SEPTEMBER 11, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Paulina Curto, Senior Marketing Manager at Cvent. Ready, Set, Meet: Coronavirus Event Safety Strategies. Driving Revenue with Contextual Engagement and Marketing. Until next week, “stay awkward, brave and kind.” ( Brené Brown ). More info/register.

LMS 329

LMS Montana Revenue Price 329

EventMobi: Association Events

AUGUST 11, 2023

Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. Members-only spaces. Member benefit page.

Examples 130

Examples Directory Software Video 130

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? I’ll be happy to feature it as long as it’s not too product centric.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Gerd De Bruycker, marketing director at Cisco Systems. Stay safe, stay well, take care. More info/register. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Potomac Core

DECEMBER 27, 2017

Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. This data is playing an increasingly important role in strategic planning and product development. Club Managers Association of America. Jobs to Be Done” Approach.

Products 119

Products America Boston United States 119

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Nimble AMS

OCTOBER 6, 2022

. “We are excited to announce our partnership with 108 ideaspace, a leading certified Salesforce implementation partner in Canada, focusing on the association and nonprofit markets” says Tim Burke, Sr. “108 ideaspace will be an integral part of extending our footprint throughout North America.”

Software 131

Software Class System America 131

Potomac Core

OCTOBER 29, 2017

These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Having an Association Supply Chain Advocacy Strategy positions Industries to more quickly and effectively respond. Association Supply Chain Advocacy Means Doing Fewer Things Exceptionally Well.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. I’ll be happy to feature it as long as it’s not too product-centric. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat).

Raleigh 186

Raleigh DC Washington Social Media 186