Reid All About it

MAY 12, 2023

Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts. No plan, no progress. With podcasts, I’m like a ghost in the room. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 11, 2020

Please email Chris Gloede if your association has questions about the study or is interested in participating. Participating associations will receive the full survey dataset and analysis as well as a data slice of the same analysis for their association. Project management basics. BYOB, obviously. Mon 12/14 at 11 a.m. –

Project 370

Project Education Software Review 370

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. 1 CAE credit. More info/register. CAE credit. 1 CAE credit. .

DC 265

DC Washington Member Engagement Innovation 265

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Speaking Engagements.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Growing Non-Dues Revenue in Times of Crisis & Beyond. More info/register. Tue 5/12 at 6 p.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. More info/register. Host: Impexium. Thu 1/24 at 1 p.m.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. More info/register. Host: Propel. Fri 3/19 at 3:45 p.m.

LMS 370

LMS Nashville Strategy Video 370

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Non-Dues Revenue: How Associations Can Diversify Their Revenue. – Looking Forward 2022 (Impact): First Look at Trends and Analysis. Here’s a briefing by Mario Gabriele on a metaverse called Decentraland.

Team 195

Team Technology Certificate Revenue 195

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Non-Dues Revenue.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? The experience of the American Speech-Language-Hearing Association (ASHA) provides a great case study of the use of smart staff engagement processes and decision-making. ASHA experienced success on the employer/recruiter side as well.

How To 75

How To Project Content Recruiting 75

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. But answers to the question, “What types of analysis do you use to measure the effectiveness of your membership marketing campaigns?” Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MARCH 9, 2012

The economics of membership includes important toics like: • Steady State Analysis – Determining the future membership size of your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Analysis Survey 40

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

San Diego 370

San Diego Price Strategy Education 370

Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. The efficiency of your marketing efforts can often be improved by doing some fairly simple data analysis.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Publications.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Network with Me.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

I think that even though every situation will be different, the book would have benefited from some case studies that highlight the ROI and value that associations have achieved by deploying a successful social media strategy. I agree we need to back these concepts up with case studies. Case Study. (9).

Marketing 40

Marketing Social Media Case Study Price 40

Reid All About it

FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Professionals for Association Revenue Speaker: Christine Clapp, founder, Spoken with Authority Wed 2/15 at 2 p.m. –

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Potential Analysis. (3). Steady State Analysis. (3). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

Marketing 40

Marketing Price Report Survey 40