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Forces Impacting Our Success: MSAE Members Complete PESTLE Analysis

Aaron Wolowiec

Following is an overview of those sessions led by Event Garde team members, along with the strategic insights and actionable business intelligence association leaders can apply to their work immediately.

Analysis 245
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy.

Revenue 318
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Event Attendance Tracking: How to Go Beyond Headcount to Boost ROI

EventMobi: Association Events

Effective event management is a blend of careful planning and adaptability. Regardless of the type of event you’re organizing, event attendance tracking is one of the keys to optimizing your future plans and remaining flexible on event day. But event attendance tracking is about more than doing a quick headcount!

How To 130
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Geospatial Analysis and Predicting the Future

Association Success

Each map illustrated the locations of their and our events during a particular year. The faces of the people in the meeting changed quickly when they saw the competitor’s rapid expansion across the globe next to our own—even more so when we connected that meeting expansion with membership growth in countries where the events took place.

Analysis 108
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How to Conduct a SWOT Analysis for Association Planning

GrowthZone

What is a SWOT Analysis? Taking time to regularly analyze these factors is an important part of strategic non-profit planning and analysis. How to Conduct a SWOT Analysis? For a general analysis, keep it simple. Is there an event you’ve been brainstorming about? Begin by drawing a box divided into 4 sections.

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How to increase registration for your virtual events

Association Success

But there are plenty of things we can learn from successful organizations about how they’re increasing their registration numbers for virtual events, which are clearly here to stay. . Every association is different, and you’ll have to try different methods to increase sign-up rates for your events. Here are just a few ideas: .

How To 178
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”

Analysis 169