Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. –

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Strategy Video Technology Innovation 274

Elevating Engagement

AUGUST 11, 2023

But many organizations need to innovate, so asking ‘how are we doing’ questions doesn’t prime the innovation pump. Examples of haphazard surveys are too numerous to list, so I tend to approach a lot of market research with some skepticism. AI will likely change market research forever. What do we hope to learn?

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Analysis Innovation Survey System 78

Associations Now

FEBRUARY 10, 2016

When an innovation serves a basic need in a new way, it sets new customer expectations. Colleen Dilenschneider, chief market engagement officer at IMPACTS Research & Development, shares some perhaps surprising data in “ Nonprofit Recognition: What Matters More to Visitors Than Your Tax Status.” Look beyond your members.

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Analysis Member Engagement Marketing Innovation 40

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Marketing Mooc Course Education 52

Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. Marketing (45%). Innovation (42%). Innovation. Every year, The Community Roundtable releases the State of Community Management Report. This year is no different. Networking (59%). Networking (70%).

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Analysis Cost eBook Report 272

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

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Arlington Technology Strategy Los Angeles 268

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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Revenue Survey Education Strategy 229

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

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Metro Strategy Technology Marketing 195

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

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Report Marketing Innovation millennials 40

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

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DC Recruiting Recruitment Washington 205

Reid All About it

MAY 26, 2023

Research says alone time could yield more innovation. Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. Understand what you’re playing with and always provide the final human touch. Don’t let your intellectual muscles atrophy. More info/register. 1 CMP credit.

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Technology Education Arkansas Leadership 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

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Revenue Strategy Member Engagement United States 257

Reid All About it

MARCH 26, 2021

Association innovation. Mary Byers, CAE, CSP, in partnership with Loyalty Research Center, recently released a fascinating environmental scan on association innovation: Association Innovation Scan: The Association Professional’s Guide to Winning with Innovation. Intuitive innovation. That stinks. Wait, what?

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Innovation San Diego LMS Strategy 259

Reid All About it

DECEMBER 3, 2021

Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” Kat Sullivan, Marketing Solved ). Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. 86 the IT department.

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Revenue Technology Innovation Social Media 195

Reid All About it

FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Recruiting Recruitment Project Technology 329

Membership Marketing

FEBRUARY 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Innovation through Collaboration. We are always looking for new innovative ways to do things better. Speaking Engagements.

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Innovation Marketing Price Survey 40

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. If you’re in the IT department, you have to walk the fine line between saying “no” to some ideas while not shutting down your staff’s innovation muscle. DelCor explains how to both encourage innovation and reject ideas with no future.

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Raleigh DC Washington Social Media 186

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. You must be the architect of a digital ecology that translates innovation into action.

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Leadership Innovation Project Analysis 68

Reid All About it

JANUARY 24, 2020

Attention trumps creativity and innovation. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Liz Rumsey, CAE, Director of Information Strategy & Business Analysis, SFN. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. We’ve lost our way.

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Arlington Social Media Content DC 359

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Associations Now

MAY 8, 2023

To attract new volunteers and redefine its board’s focus, the Network for Change and Continuous Innovation launched a new volunteer model in 2020. Three years ago, the Network for Change and Continuous Innovation realized it needed to rethink the goals of its board of directors.

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Committee Newsletter Analysis Project 95

Spark Consulting

SEPTEMBER 11, 2013

Crowdsourcing leads to dramatic progress in sentiment analysis , a key ingredient to social media success. blog roundup crowdsourcing innovation management marketing membership productivity social media AMS Associations Now Avectra Google Jamie Notter LinkedIn online advertising Technology Review unplugging'

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Social Media Analysis Review Innovation 150

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Risking innovation. Future Forward: Innovation and Resilience. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

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Las Vegas Virginia Content Washington 369

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. Is your Board ready for innovation? Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. –

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Arlington Los Angeles Atlanta Technology 263

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

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DC Washington Innovation Price 150

.orgCommunity

AUGUST 6, 2019

The association prides itself on an innovative approach that responds rapidly to changing demographics, advancing technology, and the shift from growing membership to increasing the engagement of an expanding profession. The staff and volunteer leaders are creative problem-solvers who embrace innovation and change.

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Innovation Illinois System Technology 40

Reid All About it

APRIL 12, 2019

To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ).

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LMS Pennsylvania Innovation Education 276

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MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Looking Forward 2022 (Impact): Trends and Analysis. CAE credits. CAE credits.

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LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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Survey Project Strategy Education 257

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 257

LMS Revenue Arlington Education 257

Jamie Notter

JULY 23, 2012

Moneyball and Management Innovation. That is the promise of management innovation. The Results of Management Innovation. Want Innovation? Baseball is suited for deep, thorough statistical analysis because of the duration of the season and standardization, depth and accuracy of records. Consulting. Generations.

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Innovation Oakland Social Media Boston 70

Higher Logic

JUNE 13, 2019

Innovation (32%). Marketing (48%). Innovation (32%). The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. Lower support costs (52%). Knowledge management (53%).

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Strategy Report Team Cost 195

Association Success

OCTOBER 8, 2020

While it’s true that institutional knowledge can be priceless, associations must balance the impulse toward continuity with innovation or risk being left behind. It’s important to understand why associations prioritize careful analysis and risk management. Associations also tend to place a high value on history and tradition.

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How To Proposal Analysis Email Marketing 148

Reid All About it

MARCH 19, 2021

Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

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LMS Nashville Strategy Video 370