Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture. CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.

Marketing 75

Marketing Revenue Analysis Cost 75

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . Descriptive analytics .

Association Management 134

Association Management Software Analysis How To 134

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Learn about proven non-dues revenue models that are truly sustainable because they provide high value content for members while also generating sponsor support and non-dues revenue. Quick hits. CAE credits.

Revenue 195

Revenue Technology Innovation Social Media 195

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Salesforce Recruitment, Onboarding and Training. Recruit, on board, and train sales staff. Performance Metrics Analyses.

How To 362

How To Process Tools Team 362

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Associations Now

FEBRUARY 10, 2016

For instance, how does customer service, product quality, or employee engagement influence membership recruitment and retention downstream? Caraveli supports measuring nonfinancial drivers of success and treating revenue or member growth “as a byproduct of other things.” Don’t play the nonprofit card.

Analysis 40

Analysis Member Engagement Marketing Innovation 40

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Blue Sky eLearn

JULY 24, 2019

Plus, events are one of the ways that your association can raise non-dues revenue. . With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Non-Dues Revenue: How Associations Can Diversify Their Revenue.

Team 195

Team Technology Certificate Revenue 195

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. – Be a Participant of the World’s Largest Non-Dues Revenue Resource. Associations need more ideas for generating more non-dues revenue.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Host: Impexium.

DC 293

DC Washington Member Engagement Content 293

Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 129

Software Certificate Technology System 129

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. WEC Grapevine: How We Did It – Marketing & Communications in a Pandemic World.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Publications: How are Societies Approaching Innovation and Revenue Diversification? Give a Marketing Team of 3 the Power of 15. Hear about a new way to approach, manage and automate your marketing funnel. Quick hits.

Survey 195

Survey Revenue Price Team 195

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

MAY 8, 2020

Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer. Growing Non-Dues Revenue in Times of Crisis & Beyond.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Membership Marketing

FEBRUARY 7, 2018

It is an important question to building and sustaining a success membership marketing program. One of my clients presented the following analysis to his staff. Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members.

Cost 49

Cost Revenue Analysis Recruiting 49