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Report: More Meeting Chiefs Experimenting With Tech

Associations Now

Leaders say they’ll invest more in more data analysis and attendee-tracking tools, according to a new Community Brands survey. Between 35 and 45 percent of respondents said they intend to spend more on tech related to registration, data analysis, event apps, session tracking, and more.

Report 94
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Report: Targeted Emails Draw Higher Engagement

Associations Now

Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Dynamic messages also correlated to lower unsubscribe rates.

Report 58
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Don't Let Association Data Myths Hold Back Your Analytics

Association Analytics

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Most think that these steps must come before data analysis, when, in fact, they can be developed together, step-by-step.

Analysis 260
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Blog | Why Industry Reports are Your Member's Lifeline | Multiview

Multiview

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

Report 59
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Organic SEO and Conversion Reporting Dashboard for Clients

Nexus Marketing

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. Year-Over-Year Organic Traffic Analysis Understanding the ebb and flow of your organic traffic is vital. This section reveals opportunities and challenges, guiding our strategy for future growth.

Report 52
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A Century-Old Association Committed to Online Community and Data Analysis

Higher Logic

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. How could they leverage this information to get the most out of it? The answer was Higher Logic’s Activity Sync module.

Analysis 252
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7 Steps for Increasing the Effectiveness of Your Association’s Reports

Membersuite

You know it’s time to rethink how your association uses reports when, month after month, you share a report with staff or volunteer leaders and all you hear is: “Hmm, interesting.” A report’s potential is wasted if it’s merely reviewed and forgotten. But reports can’t prompt action all by themselves.

Report 173