Aaron Wolowiec

AUGUST 10, 2015

It requires creativity, strategic planning, vision and data analysis. The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Marketing is much more difficult than most people think.

Report 100

Report Marketing Detroit Social Media 100

Associations Now

JUNE 2, 2014

A new survey finds employers are becoming more likely to discipline employees who misuse social media at work or home. Though an increasing number of workplaces are instituting formal policies restricting social media use, the study argues that employers should go even further.

Social Media 40

Social Media Survey Analysis Report 40

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member app. Gen Z careers. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Here are the channels to target with your trade show promotion: Social media.

Tools 52

Tools How To Software Cost 52

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Association Freak

MARCH 26, 2021

Regularly gather member feedback through surveys, member focus groups, and social media polls. Competitor Check: Conduct a competitive analysis. Here are some powerful tools to leverage: Member Surveys and Feedback Forms: Craft targeted surveys and feedback forms to gather valuable insights directly from your members.

Social Media 72

Social Media Survey Resources Member Engagement 72

Disciple Media

FEBRUARY 6, 2024

Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. What makes your membership worth the price?

How To 36

How To Price Analysis Content 36

Beth Kanter

SEPTEMBER 5, 2013

What Social Media Analytics Can’t Tell You. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? What questions can you answer by combining social media and survey data?

Social Media 28

Social Media Virginia Survey Proposal 28

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. 2009 Benchmarking Survey. (12). Membership Survey.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

MemberClicks

NOVEMBER 22, 2023

Managing Social Media : Get help with scheduling posts and analyzing engagement. Google Analytics AI : Offers advanced data analysis capabilities for understanding website traffic and tracking donor engagement. SurveyMonkey Genius : Uses AI to improve survey design, ensuring the right questions are asked in the right way.

Tools 52

Tools Social Media Analysis Content 52

Reid All About it

MAY 17, 2019

Learn how to leverage visualizations and analytics to better understand your data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. Social Media TNT: How to Use Technology + Trust to Mobilize What Matters. More info/register. Host: Impexium.

DC 170

DC Washington Social Media Revenue 170

Beth Kanter

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Survey Your Tribe. Note: This is an excerpt from our free e-book, The Noble Arsonist.

Analysis 28

Analysis Oregon Newsletter Sample 28

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Acclaim.

LMS 252

LMS Certificate Library Education 252

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. As I dive into the data from our 2010 Membership Benchmarking Survey, I am discovering some very interesting outcomes. The power of any survey data is not in the answers themselves, but in the cross tabulations. Labels: 2010 Benchmarking Survey.

Social Media 40

Social Media Survey Report Case Study 40

Jamie Notter

AUGUST 5, 2014

From an actual organization: We surveyed the attendees at our conference, and they overwhelmingly prefer email as their mode of communication, and only 5% said they prefer social media, therefore we are not going to invest in social media marketing for our future events. Perhaps among particular populations?

Social Media 70

Social Media Survey Analysis Leadership 70

Blue Sky eLearn

JULY 24, 2019

This can include event surveys for attendees/members and post-event instructions for staff. Focus on your social media marketing strategies. Social media is the most effective and organic way to raise awareness of your events and drive more registration. Include follow-ups for staff, members, and attendees.

Tips 201

Tips Software Recruiting Recruitment 201

Beth Kanter

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

Social Media 28

Social Media Project Organization Newsletter 28

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. More info/register. Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Adviser

AUGUST 13, 2018

Use a phone call, email or survey to ask, but know that the more personal you can make the interaction, the better. If you decide to do a survey, offering an incentive for filling it out is well worth the price. Of course, surveying members about their membership choices can go both ways ? Conduct a SWOT Analysis.

Recruiting 60

Recruiting Recruitment Analysis Survey 60

Thanks For Playing

NOVEMBER 29, 2011

And youll want to make sure that post-game analysis is part of your process, so you can talk through what your staff chose and whether there might be an even better way to respond the next time. We all survey, actually probably over-survey, our members about EVERYTHING. Alltop Social Media. And back that up.

Social Media 150

Social Media Survey United States Analysis 150

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Choose the right platforms Not all social media platforms are created equal. Conduct surveys, interviews, and social media analysis to gather insights.

Price 36

Price Social Media Revenue Tools 36

Reid All About it

MARCH 1, 2024

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. The ownership of marketing tasks – such as pricing, positioning, promotional channels, data analysis and technology spend – is fragmented, with a number of other association departments frequently owning these tasks.

Marketing 100

Marketing Social Media Content Report 100

Membership Marketing

JULY 26, 2018

But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years. B y 2018, Facebook and Twitter are almost ubiquitous as the most popular social media platforms used across each type of association.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Membership Marketing

FEBRUARY 12, 2010

2010 Membership Marketing Benchmarking Survey: Please Participate. We have just launched the questionnaire for the 2010 Membership Marketing Benchmarking Survey and I want to invite each of you who work for a membership organization to participate. You can participate using this survey link. Labels: 2010 Benchmarking Survey.

Survey 40

Survey Marketing Analysis Price 40

Reid All About it

DECEMBER 3, 2021

70 content ideas for social media posts. Drawing on survey data collected by Leading Learning from practitioners working in the business of lifelong learning, we’ll get into specific areas of focus like personalization, social learning, data analytics, artificial intelligence, and more. Quick hits. Host: Impexium.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

JULY 28, 2017

Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. Creating a Social Media Policy. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Arc 3 Communications

AUGUST 6, 2021

Reaching out to media contacts. Social media strategy Creating content. With public relations focusing mostly on marketing and improving a company’s image, the strategies are different from those found in a public affairs campaign. In public relations you may use some of the following strategies: Drafting Press Releases.

Press Release 52

Press Release Analysis Strategy Social Media 52

Membership Marketing

FEBRUARY 16, 2011

Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. You can participate using this survey link. Labels: 2011 Benchmarking Survey.

Survey 40

Survey Marketing Price Analysis 40

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Ernie Smith at Associations Now talks about three technology trends that associations should keep their eye on. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Associations Now

OCTOBER 6, 2016

Meanwhile, Alorica’s Pamela McGlone, writing at CMS Wire , argues that surveys aren’t always enough. She believes, with data analysis, observations should be listened to and responded with action. Let’s bridge social media to real life. Other Links of Note. What is an event without entertainment?

Social Media 69

Social Media Analysis Recruiting Recruitment 69

Nimble AMS

NOVEMBER 12, 2019

One section of the study pulls together multiple data points for a gap analysis around member benefits. The analysis shows organizations are doing well in several areas that are important to members. Here are some ideas for gathering and assessing member feedback: Regularly read their comments on social media and your online community.

Analysis 60

Analysis Member Engagement Review Recruiting 60

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Engage and ask: Run surveys or engage in online forums to hear directly from your target audience.

Course 36

Course How To Price Social Media 36

Higher Logic

NOVEMBER 9, 2015

His photos that aren’t Instagram-worthy, or are too private to broadcast, go on other social media outlets. Surveys are crucial. Content analysis can be as simple as comparing open and click rates, reading and discussing online comments or talking with members in person about your communications.

Content 120

Content Strategy Organization Communications 120

Association 20/20

JULY 19, 2009

Develop “X-Ray” Vision through Market Research and Data Analysis . Gather and maintain a 360 degree view of the direct and indirect opportunities and threats to your association by observing, measuring and monitoring trends and developments through market research and data analysis. Establish a “Membership Advisory Panel”.

Analysis 40

Analysis Marketing Tips Survey 40