Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Associations Now

JANUARY 7, 2024

Recruitment is close behind at 30 percent.) One is to explore how well your organization looks after staff (and member) well-being. Similarly, another survey by consulting firm esphr by WorkNest found that retention has become the top concern for HR leaders , with 36 percent citing it as their “key challenge for the new year.”

Certificate 108

Certificate Survey Recruiting Recruitment 108

Aptify

FEBRUARY 14, 2023

Other times, politics makes union organization and bargaining more difficult. Growing your union and keeping it going strong , requires actively and continually engaging with members and the communities you serve. That means allowing them to engage with your organization from their mobile devices.

Software 72

Software Recruiting Recruitment Member Engagement 72

Reid All About it

NOVEMBER 3, 2023

Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Can associations and their chapters help bring community to our society of loners? Social fitness.

DC 261

DC Washington Member Engagement Innovation 261

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. One-on-one meetings. Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

WBT Systems

APRIL 4, 2017

There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. The Who, What, When, Where, Why, and How of Curation.

Learning Management System 218

Learning Management System LMS millennials Education 218

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. In my organization there are program goals. We want to recruit new members. Following this logic typically leads an organization to what I call activity rather than outcome metrics.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Megan Burke Roudebush, Fast Company ). More info/register.

Utah 370

Utah LMS Conference Technology 370

Association Freak

NOVEMBER 16, 2022

A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition. After all, they’re membership organizations, and members matter most. Looking Beyond Your Membership.

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

Achurch

JUNE 21, 2023

Recruit champions Employees are more receptive to what peers have to say. It is impossible to over-communicate. Give champions the time and financial support to develop their expertise through online training, articles, and vendor resources. Would it be better to wait until after you’ve gained more buy-in?

Tools 83

Tools Tips Guidelines Project 83

Association Freak

JANUARY 20, 2023

Reading Time: 3 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72

Reid All About it

NOVEMBER 27, 2020

While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. Fri 11/27 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. What does this mean for the organization? Seems obvious, but most of us don’t do it.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

JUNE 9, 2023

This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Event marketing. Membership engagement.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam. More information. Host: OnGood. Limit: 25 players.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam. More information. Host: OnGood. Limit: 25 players.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

AUGUST 28, 2020

The weekly list of free educational events and resources for the association community… Racial diversity in events. Fri 8/28 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Nonprofit Organization Real Estate Post-Pandemic ( Chatting with Agnes & Cecilia).

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Organizer: Bruce Rosenthal, Partnership Professionals Network. Tue 4/16 at 12 p.m. –

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Association Freak

JANUARY 20, 2023

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72

Reid All About it

DECEMBER 10, 2021

Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

Chicago 195

Chicago Social Media Education Recruiting 195

Achurch

JULY 27, 2022

If You Do It Right, Communication Can Improve in a Remote/Hybrid Office. Let’s quash the rumor that working remotely means poor communication and difficult collaboration. Think about it. Consider your operations budget without bills for an office lease, utilities, cleaning, and basic supplies. How much money could you save?

Team 103

Team Cost Communications Products 103

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. More info/register.

LMS 370

LMS Nashville Strategy Video 370

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Whether your membership organization is an association or chamber of commerce, feature-rich Association Management Software (AMS) is a must. This article will help you compare and evaluate the best association management software currently on the market. .

Software 148

Software Association Management Price Membership Management 148

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Rejuvenesce

AUGUST 30, 2023

In today's digital age, email remains one of the most effective tools for communication, especially for associations looking to grow their membership base. In this article, we will delve into the art of writing compelling cold emails to prospective new members, ensuring that your association stands out in an overcrowded inbox.

Examples 52

Examples Social Media Tools Recruiting 52

Delcor

MAY 16, 2023

You may have seen our last article on AI in which we stressed the importance of getting out there and becoming intimately familiar with what AI technology can do and what it looks like. With Hinton leaving Google, other companies and research organizations may try to recruit top AI researchers and engineers away from the company.

Technology 52

Technology Recruiting Recruitment Content 52

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Online learning myths. All times are Eastern Daylight Savings Time unless otherwise noted.

Montana 259

Montana Revenue Case Study Conference 259

YourMembership

DECEMBER 30, 2014

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. Your association likely has a website.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Elevating Engagement

APRIL 28, 2023

And we’re not alone—this enormous time pressure is changing the nature of engagement for all organizations and communities. Some associations recruit volunteer chat ambassadors who welcome new attendees by name when they sign on to the monthly virtual orientation event. Others station designated welcomers at registration.

Member Engagement 89

Member Engagement Recruiting Recruitment Project 89

Achurch

JULY 27, 2022

If You Do It Right, Communication Can Improve in a Remote/Hybrid Office. Let’s quash the rumor that working remotely means poor communication and difficult collaboration. Think about it. Consider your operations budget without bills for an office lease, utilities, cleaning, and basic supplies. How much money could you save?

Team 83

Team Cost Communications Products 83

YourMembership

JUNE 21, 2012

Yesterday I came across a really motivating article on Harvard Business Review, entitled “Don’t Like Your Job? Your mission is your meaning but from a day-to-day perspective it’s easy to get mired down in the incessant questions and complaining you hear when devoting yourself to a membership organization.

Social Media 150

Social Media Software Membership Management Price 150