Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Associations Now

JANUARY 7, 2024

Recruitment is close behind at 30 percent.) But dissatisfaction stems “largely because those benefits aren’t aligned with employees’ actual needs or because the organization doesn’t effectively communicate the availability of well-being benefits,” according to the report. Minding well-being is one path to better retention.

Certificate 111

Certificate Survey Recruiting Recruitment 111

Aptify

FEBRUARY 14, 2023

Put that data to work by creating and managing targeted communications and campaigns that help you reach out to members with important updates and motivate them to advocate for the union. For example, Aptify by Community Brands offers powerful union management software built to help you connect with members and others who support your union.

Software 72

Software Recruiting Recruitment Member Engagement 72

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Wild Apricot

SEPTEMBER 2, 2014

From member and volunteer recruitment, to refreshing your website or communications – we''ve got you covered with helpful guides, articles and blog posts. Here''s a round-up of resources to help with fall membership planning. membership events Volunteers'

Resources 150

Resources Recruiting Recruitment Communications 150

Reid All About it

NOVEMBER 3, 2023

Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.

Tools 272

Tools Strategy Revenue Technology 272

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . How do we come up with this list?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

WBT Systems

APRIL 4, 2017

There have been some interesting articles and blogs posted in recent weeks with great ideas for engaging members in learning, curating online content to ensure relevancy, and ensuring your organization has a strategically digital mindset. Using Digital Credentials to Close the Skills Gap.

Learning Management System 218

Learning Management System LMS millennials Education 218

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. We want to recruit new members. One of the activities we engage in to achieve that outcome is placing a promotional article in each week's e-newsletter. Maybe I need to explain that. What else do you expect us to do?"

Marketing 113

Marketing Newsletter Conference Recruiting 113

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Can associations and their chapters help bring community to our society of loners? Social fitness.

DC 261

DC Washington Member Engagement Innovation 261

GrowthZone

MAY 21, 2019

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. This, in turn, increases recruitment and retention numbers. Increase member participation when conducting member surveys.

Minnesota 122

Minnesota millennials Committee Recruiting 122

Achurch

JUNE 21, 2023

Recruit champions Employees are more receptive to what peers have to say. It is impossible to over-communicate. Give champions the time and financial support to develop their expertise through online training, articles, and vendor resources. Would it be better to wait until after you’ve gained more buy-in?

Tools 83

Tools Tips Guidelines Project 83

Association Freak

NOVEMBER 16, 2022

A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition. They should be prime targets for recruitment, and they are. It goes further than current members, too.

Revenue 82

Revenue Recruiting Recruitment Member Engagement 82

Association Freak

JANUARY 20, 2023

Reading Time: 3 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.

Revenue 72

Revenue Recruiting Recruitment Member Engagement 72

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruiting Recruitment 40

Association Freak

JANUARY 20, 2023

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72

Achurch

JULY 27, 2022

If You Do It Right, Communication Can Improve in a Remote/Hybrid Office. Let’s quash the rumor that working remotely means poor communication and difficult collaboration. Think about it. The cost to operate a large office space is unnecessary with a remote work model because your team members are not on-site.

Team 103

Team Cost Communications Products 103

Delcor

MAY 16, 2023

You may have seen our last article on AI in which we stressed the importance of getting out there and becoming intimately familiar with what AI technology can do and what it looks like. With Hinton leaving Google, other companies and research organizations may try to recruit top AI researchers and engineers away from the company.

Technology 52

Technology Recruiting Recruitment Content 52

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Enjoy compelling future-focused learning and discussion about this article. marketing and communication professional. Joshua Hardwick, Ahrefs ).

Utah 370

Utah LMS Conference Technology 370

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam. More information. Host: OnGood. Limit: 25 players.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

You’ll learn how to format news articles and blog posts to increase your click-through rate, ensure your website and email communications are mobile compatible, integrate social media into your website and email communications, and build your email list. Recruitment Jam. More information. Host: OnGood. Limit: 25 players.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

NOVEMBER 24, 2017

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. Using Content to Communicate Your Association’s Value.

Chicago 150

Chicago Recruiting Recruitment Video 150

Optimist Consulting

JUNE 29, 2016

When you have lots to communicate it can be difficult to decide what to include, having a lead story space will discipline you to think about what is the most important story this month/edition. Producing a non-member version of an e-newsletter has often been a very successful recruitment tool for membership organisations I have worked for.

Newsletter 178

Newsletter Recruiting Recruitment Tools 178

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Not only does this help keep your association organized, but you can use these data points to personalize member communication and build more meaningful relationships. Event planning and management.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Rejuvenesce

AUGUST 30, 2023

In today's digital age, email remains one of the most effective tools for communication, especially for associations looking to grow their membership base. In this article, we will delve into the art of writing compelling cold emails to prospective new members, ensuring that your association stands out in an overcrowded inbox.

Examples 52

Examples Social Media Tools Recruiting 52

Wild Apricot

JULY 27, 2010

Blog posts and articles on Fundraising, Leadership, and Membership topped the active topics at AssociationJam.org this month, in terms of the numbers of submissions, views and reader votes, while the Volunteers, Technology, and Social Media came in almost as strong. read more ). read more ).

Social Media 150

Social Media Recruiting Recruitment Communications 150

Achurch

JULY 27, 2022

If You Do It Right, Communication Can Improve in a Remote/Hybrid Office. Let’s quash the rumor that working remotely means poor communication and difficult collaboration. Think about it. The cost to operate a large office space is unnecessary with a remote work model because your team members are not on-site.

Team 83

Team Cost Communications Products 83

Reid All About it

NOVEMBER 27, 2020

While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Patricia Cole, Vice President of Communications, Catholic Charities USA.

Las Vegas 369

Las Vegas Virginia Content Washington 369

YourMembership

DECEMBER 30, 2014

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. Your association likely has a website.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Reid All About it

DECEMBER 10, 2021

Recruitment & Retention: How to Overcome the Great Resignation. Get a deep dive into what skills to look for in the talent search process to yield the best results and produce an effective recruitment effort. Few experts have more insights on digital media and enterprise communications than our speaker. Host: Fridays@4.

Chicago 195

Chicago Social Media Education Recruiting 195

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Manage membership data and communications. It has been updated. What Is Association Management Software (AMS)? Generate revenue. No problem!

Software 148

Software Association Management Price Membership Management 148

Optimist Consulting

FEBRUARY 24, 2016

These charities are using their beneficiaries to communicate the organisation’s key messages to campaign for social change, to fundraise and to connect with their audiences. Find out who is talking about the topic you’d like to communicate about online – could they help convey your organisation’s messages?

Case Study 100

Case Study Social Media Recruiting Recruitment 100

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Optimist Consulting

MAY 31, 2016

Online: Via your organisation’s website and online member-only community groups you set up. PR: Via articles, blogs in online/offline media. Every time you communicate with your members is an opportunity to convey the member experience. Use the language of membership in your communications, eg “our members”.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Online learning myths. Bridging the Gap from Strategy to Execution. More info/register.

Montana 259

Montana Revenue Case Study Conference 259