Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Look at your data analytics platform for your website and let data about which articles are most popular guide your decisions about the type and length of articles you should post on your blog. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Download articles or other content.

Communications 209

Communications Software Member Engagement Event Planning 209

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Ronn Levine, SIIA ).

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members. Book or article clubs.

Committee 52

Committee Newsletter Social Media Technology 52

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

Association Management 52

Association Management Tips Software Social Media 52

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% At best 32% open email newsletters.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. For example, your organizations can offer each other: Advertising space in emails or newsletters. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

AssociationChat

SEPTEMBER 4, 2023

And its capabilities have led to an onslaught of articles and chatter about the generative AI tech darlings Midjourney, DALL-E, and ChatGPT. We have seen these on the market for a while, so this might feel like the kind of AI you are accustomed to working with daily. It’s not like we weren’t paying attention to AI before ChatGPT.

Newsletter 52

Newsletter Technology Tools Content 52

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

YourMembership

APRIL 11, 2013

Something like “Great point from Amy, especially #5,” or introduce the re-tweet/share with “Phenomenal article from…” or “Best article I’ve read on…” Giving the share context and a stamp of approval goes a lot further in advancing the content and endearing them to you.

Social Media 150

Social Media Newsletter Software Member Engagement 150

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. I saw your video/article/profile. Have you asked?

Communications 84

Communications Video Survey millennials 84

Reid All About it

JULY 10, 2020

In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. 1 CMP credit. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Young professionals. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Associations Now

SEPTEMBER 27, 2019

Have you got a large variety to keep your members engaged? link] #Associations #Assnchat #Membership #marketing #CRM #Customerexperience pic.twitter.com/EdYkwc6ULV. It could be an article, webinar, member newsletter, and so on, say The Membership Guys on their latest podcast (another form of content, for those keeping track).

Newsletter 72

Newsletter Content Survey Project 72

Association Success

MARCH 12, 2019

This article is an attempt to provide the above question with a response, that covers both the structural considerations and their relationship with our business model redesign (with a heavy focus on digital transformation). The membership actions and usage/consumption/engagement metrics will drive our centralized content creation.

Certificate 109

Certificate Discount Team Content 109

Association Adviser

DECEMBER 19, 2017

Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat.

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Answering questions for members online via chatbots. Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat.

Newsletter 60

Newsletter Tools Case Study Report 60

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Tom Whatley, Content Marketing Institute ).

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. Two proven tips to increase your newsletter’s open and click rates. More info/register (fee for MPI non-members). Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. How AI will Impact Digital Marketing in 2023 Description not on website at publication time. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Associations Now

MAY 22, 2017

Get board members engaged with your organization’s fundraising efforts. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. Check out the rest of the post for changes in members’ preferences. Also: Generational shifts are here.

millennials 63

millennials Newsletter Member Engagement Marketing 63

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Association Adviser

MAY 29, 2018

Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue. Strategically engage members and advertisers in your communications.

Revenue 62

Revenue Communications Newsletter Directory 62

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. What is member retention? Member retention is a measurement of returning members you have in your organization. Run a member satisfaction survey.

Process 52

Process Strategy Tips Discount 52

Association Adviser

MARCH 13, 2018

If your mission is to champion the industry, every article should advocate for your members. Look for new ways to present this information so members are excited about what they can accomplish only through being a member of your association. Increase Member Engagement. That’s a trick question.

Directory 61

Directory Communications Content Survey 61

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? David Lerman, senior writer and author of the CQ Budget newsletter.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. This is one of those articles I can see returning to again and again.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Associations Now

MAY 21, 2014

A tool for tracking and measuring member engagement can be valuable for any association—if you can decide what “engagement” actually means to you, first. In the last couple of years, you might have noticed an upswell in talk in the association community about tracking and scoring member engagement data.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40

Association Adviser

SEPTEMBER 28, 2018

An example: Ok question: Would you be interested in ABC Association creating an e-newsletter for members only? Will it help you craft a more relevant content plan that will benefit members? Don’t assume your members will feel the same about an article or feature idea as you. What is your member feedback?

Communications 61

Communications Content Survey Analysis 61

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Check out your blog for a related article.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. Check out your blog for a related article.

Organization 28

Organization San Francisco Social Media Austin 28