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Association Brain Food: 2.23.24

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I’d love to see that phrase in membership marketing copy. Learning subscriptions. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. What to do about webinar or online event latecomers who’ve missed out on valuable chat box conversations? Event sponsorships.

DC 261
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Association Brain Food: 11.3.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272
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Association Brain Food: 4.21.23

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Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? They suggest options for offering members a selection of free education programs as a true membership benefit or as part of a membership tier. Mentoring program. Membership marketing.

Education 195
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Association Brain Food Weekly: 11.27.20

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Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs.

Las Vegas 369
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Association Brain Food: 6.2.23

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Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. CAE credit. to 2:15 p.m.

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Association Brain Food: 6.9.23

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Glass half full: you’ll need a lot more money to invest in new programs and services, hire more staff, and better fulfill your mission. This week, WBT Systems focuses on seven practices that can help associations create a learning environment in which adult learners can flourish. Event marketing. Yes, given half a chance.

Revenue 205
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Association Brain Food Weekly: 4.2.21

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They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Quick hits.

Revenue 335