Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. But, seriously, has anyone seen the movie Join or Die yet?

DC 261

DC Washington Member Engagement Innovation 261

Membersuite

JUNE 6, 2023

Learn about the psychology of change and change management strategies. Change Management Strategies for Change-Fatigued Associations If you anticipate what lies ahead for your AMS project —or any technology implementation—you can create the conditions for a smooth adoption. You can’t just wing it and assume everyone will get on board.

Technology 78

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

Strategy 52

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Eric Lanke

APRIL 30, 2012

Everyone Is Responsible for Member Recruitment. Theres a great article in the March 2012 issue of Associations Now. " A High-Stakes Turnaround Strategy " is about Bob Weidner, CEO of the Metals Service Center Institute, and the strategy he used to turn that association around. Monday, April 30, 2012. image source.

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Associations Now

FEBRUARY 6, 2020

The concept of digital onboarding, which involves using technology to both recruit and bring a worker onboard, has gained attention in areas such as retail, where the approach can help save time and build a more efficient workflow. Tools and Strategies. Horror of horrors, you might have had to use a fax machine. Why It Matters.

Strategy 60

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time.

Process 52

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Optimist Consulting

JUNE 12, 2013

I saw this article in the Evening Standard yesterday about the Institute of Directors plans to reverse its declining membership. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. I do hope their new strategy works. and BME members.

Strategy 100

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Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy. Creativity.

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Revenue Content Chicago Leadership 205

Blue Sky eLearn

OCTOBER 19, 2020

With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! The right tools and strategies can increase overall member satisfaction and encourage them to renew. . However, that doesn’t mean you forget recruitment efforts altogether! In-person engagement ideas.

Association Management 250

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Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Bottom line… mindfulness can transform your life.

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Reid All About it

NOVEMBER 24, 2017

The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

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Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

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Reid All About it

OCTOBER 9, 2020

Enjoy compelling future-focused learning and discussion about this article. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

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Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

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Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Hear what works, where to focus your resources, marketing, management, and tracking. Quick hits. Stan Garfield ). 1 CMP credit.

Revenue 335

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Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. How to create an editorial calendar that will streamline your content strategy. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

SCD Group

JULY 22, 2012

7 Association Membership Articles Worth Saving. You may want to share these articles with your membership and marketing teams. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels. So Why Test in Membership Recruitment?

Discount 40

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.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. In digital markets, circumstances can shift quickly toward the unexpected. In a Harvard Business Review Article , authors Robert S. Strategy sessions, workshops, or committee meetings are better choices.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. What should you do to recruit more members, increase your renewal rates, and grow your membership?

Video 195

Video Technology Content Strategy 195

Achieve

SEPTEMBER 15, 2023

These goals can impact the way your association promotes the online community during recruitment. Book or article clubs. Similar to traditional book clubs, members will read an industry-specific book or article in advance and then meet to discuss it. She leads the marketing teams and strategy at Fonteva and Protech.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! 1 CAE credit.

LMS 186

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Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Tom Whatley, Content Marketing Institute ). CB Insights reports on 20 industries that 5G will transform.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. This is one of the most useful articles I’ve read on the topic. I love German Christmas markets. No, not too good to be true. COVID perspective. Virtual event risks.

Video 221

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

Discount 52

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Membership Marketing

DECEMBER 28, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. Speaking Engagements.

Strategy 40

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Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. Recruit and Retain Millennial Members. LMS Monetization Strategies: Creative Ways to Ensure ROI. Digital Marketing: Research. 1 CAE credit.

LMS 150

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Association Success

OCTOBER 26, 2020

MORE: 5 signs your association’s strategy needs a refresh. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. Common to all these engagement strategies is authenticity and creating a targeted experience.

millennials 78

millennials Recruiting Recruitment Committee 78

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

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Content Marketing Chicago United States 40