Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Also worth your time Hamas’s war on Israel: everything you need to know.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Try this tool. Can professionals ensure accuracy when using AI tools? Don’t subscribe? More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Leading Learning

MARCH 25, 2022

Take your team work and collaboration online with tools like Monday.com and Asana. Whether you’re trying to tackle a single project or achieve broad organizational goals, you’ll accomplish a lot more using online collaboration tools that empower everyone involved to shares ideas, document required activities, and track progress.

Tools 52

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Mizz Information

MARCH 21, 2018

It’s been a while since I wrote this post about free tools for small staff associations so I figured I’d find 10 new cool free/cheap tools to share with you for bearing with me and my rants for a decade. 10 Free or Cheap Digital Marketing Tools. Free online graphic design tools: Snappa and Stencil.

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Tools Marketing Video Social Media 73

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. skills to be successful. money in our budget to acquire and maintain it. Lack of Time.

Marketing 107

Marketing Software System Tools 107

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

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Reid All About it

AUGUST 11, 2023

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Quick hits There is no happiness dial.

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Chicago Certificate Marketing Content 195

Virtual

APRIL 2, 2015

What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? This server platform was roundly criticized for not having key applications and development tools ported to the platform. Competitors were having a field day.

Tools 100

Tools Technology Proposal System 100

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

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Newsletter Certificate Denver Case Study 266

Associations Now

NOVEMBER 26, 2023

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. How will you encourage volunteers to take part in your committees, run for board seats, and use the tools that support their professional development?

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Price Certificate Course Tools 64

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization. On top of that, millions of long-form articles are posted each and every day. By Eric Goodstadt.

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Marketing Content Social Media Report 126

Associations Now

DECEMBER 9, 2016

But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other. And, as association meeting pros, you know who your best influence marketers likely are? Your attendees.

Tools 40

Tools Marketing Discount Conference 40

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. The individual researches their employer’s program using a company search tool. That means it can introduce its brand to new markets and demographics.

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Resources Examples Products Guidelines 130

Associations Now

SEPTEMBER 12, 2018

Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. That’s according to Omnipress Marketing Director Tracy Grzybowski. Have you overhauled your content marketing program?

Content 89

Content Marketing Tips Course 89

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

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Marketing Newsletter Social Media Recruiting 100

Associations Now

NOVEMBER 11, 2019

When it comes to enterprise software, there are two camps—a variety of best-in-breed tools or an all-in-one suite. There’s been something of a long-standing debate in the tech sphere when it comes to tools: Best-in-breed or all-in-one? A few thoughts: Consider your legacy tool. And how should you react?

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Tools Price Cost Newsletter 56

Associations Now

OCTOBER 29, 2018

Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. Before social media became a major traffic driver, they were considered an effective promotion tool. “I just designed a great infographic!”

Content 76

Content Marketing Social Media Resources 76

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Several recent articles have noted a changing attitude toward SEO. Here’s an SEO refresher. For years, SEO was the MVP.

Strategy 83

Strategy Marketing Social Media New York 83

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. CAE credit.

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Revenue Content Chicago Leadership 205

Association Success

OCTOBER 2, 2020

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

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Newsletter Strategy Content Technology 148

Blue Sky eLearn

OCTOBER 19, 2020

The right tools and strategies can increase overall member satisfaction and encourage them to renew. . According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” Your online engagements will only be as good as the tools and software you use.

Association Management 250

Association Management Committee Learning Management System Software 250

Blue Sky eLearn

MARCH 31, 2020

With a solid foundation of association management tools to help you execute your efforts and a mission that you (and your members) genuinely care about, there’s no reason for you not to attract new members. . The best association management system will also have robust reporting features, streamlining data from all of your tools.

Directory 239

Directory Association Management FAQ System 239

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 63

Marketing Guidelines millennials Washington 63

Higher Logic

JANUARY 24, 2019

Don’t fall into this trap with your membership program management tools. But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. Whatever tools you use, it pays off to take the time to explore your CRM’s app marketplace.

Communications 209

Communications Software Member Engagement Event Planning 209

Nexus Marketing

NOVEMBER 3, 2023

If you’ve joined the Nexus Partner Program (or are considering joining), you might have a few questions —what can I expect from Nexus Marketing’s content? This quick guide will cover the context you need for a successful partnership with Nexus Marketing. Nexus Marketing can help you get there.

Content 52

Content Marketing Course Tools 52

Associations Now

SEPTEMBER 7, 2017

A case for marketing your magazine and some ways to do it. . A lot of for-profit brands are bringing print back into their communications plans, but what’s happening is that they haven’t brought the traditional model back,” said Jaime Andriopoulos, vice president of client strategy at content marketing agency Imagination. “A

Marketing 86

Marketing Video Social Media Content 86

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. It has been updated. Monthly pricing.

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Software Association Management Price Membership Management 148

Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Host: BizBash.

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LMS Software Revenue Cost 221

Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

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Higher Logic

JANUARY 2, 2018

Marketers, sales professionals, ecommerce leaders, and even online communities could potentially use machine learning and deep learning to provide audiences with better content. For example, the fake news phenomenon is likely exacerbated by artificial intelligence and content tools. Expect to discuss ethics in more detail this year.

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Tools Content Technology Social Media 189

Reid All About it

AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

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Price DC Washington Team 153

EventMobi: Association Events

SEPTEMBER 29, 2023

With the right strategy and tools, attendance tracking can help you understand your audience. In this article, we’ll cover why attendance tracking matters for event professionals, the different options for tracking event attendees (including the pros and cons of each!) Powering up your planning Data is the cornerstone of refinement.

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How To Software Cost Tools 130

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

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Leadership Social Media Case Study Industry 88