Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. to 1 p.m. –

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Social fitness.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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YourMembership

MARCH 13, 2014

This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.” Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Conference and Meeting Fees. Buyer’s Guides.

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Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. Put myself entirely in the keep of this rainy morning. 1 CAE credit.

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Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

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Reid All About it

AUGUST 11, 2023

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Quick hits There is no happiness dial.

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Associations Now

NOVEMBER 26, 2023

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. “Yes, maybe you got the revenue. How will you encourage volunteers to take part in your committees, run for board seats, and use the tools that support their professional development?

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Reid All About it

DECEMBER 6, 2019

The 2020 predictions and trends articles are starting to appear. WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers.

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Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. Which articles are most read?

Revenue 69

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Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. Check out this article and this one for more about membership surveys. Why is that?

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Revenue Communications Survey Team 61

Association Adviser

MAY 23, 2018

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. Check out this article and this one for more about membership surveys. Why is that?

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Revenue Communications Survey Team 61

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. An article by Lisa Boylan at Associations Now got me so excited about the future of online communities. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

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Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Your marketing team constantly talks about the buyer’s journey. Futurist thinking. Cryptocurrencies. ” 3 CAE credits. More info/register.

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Reid All About it

NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. Sponsorships. Quick hits.

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Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

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Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Companies gave $29.48 It turns out quite a bit!

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Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. AI watch With the release of generative AI tools, like ChatGPT, it’s an exciting time to be a writer—a human one. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles.

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Generate revenue. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. No problem!

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Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? I’m delighted to be a part of this list of must-read newsletters for association professionals.

Newsletter 52

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Nimble AMS

JANUARY 13, 2022

If you read this blog, you’ve probably come across articles about artificial intelligence and predictive analytics for associations. Boosting revenue by predicting which members are most likely to want to access your programs so you can plan more targeted marketing for those programs. . Consider what tools you have.

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Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

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MemberClicks

APRIL 26, 2024

In this article, we will explore what modern job board software does and how it works. We will show how adding the right job board software to your association website can add to your non-dues revenue stream. You want to add a valuable tool for members without increasing their workload and headaches.

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Reid All About it

AUGUST 18, 2017

Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according to WBT Systems. Marketers need content.

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Price DC Washington Team 153

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

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Higher Logic

MARCH 6, 2018

An online community is a tool. Then move up to more time-consuming activities like writing articles, hosting regular events (such as AMA chats), and even mentoring a few of your members. Do they want to know more about trends in the market and what your members want? But what about executives? Don’t See Value.

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Reid All About it

JANUARY 7, 2022

I keep seeing articles advising managers to coach, not command. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software. Chapter coaching. Brainstorming.

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Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. I’m seeing a wave of articles about the “bad science” of generationalism. The countdown is on! Generationalism. Tue 8/31 from 11 a.m. CMP credit.

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Tampa Revenue Education Content 200

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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Association Success

OCTOBER 2, 2020

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

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Newsletter Strategy Content Technology 148

GrowthZone

JUNE 21, 2021

This article will help you evaluate different association management software for chambers of commerce. Generate revenue. Marketing automation. Chamber Nation provides AMS software geared toward chambers of commerce and other member-based associations and delivers full-service economic development tools for members and staff.

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Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. She suggests you become familiar with AI tools and their output and have discussions about how your organization will and won’t use AI. More info/register. Host: ASAE Tue 4/25 at 11 a.m. –

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EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

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