Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Associations Now

NOVEMBER 1, 2019

To recruit the next generation of members, you have to meet them where they are. Another way to recruit the next generation: career and educational resources. You may even want to offer reduced pricing for these postings,” the team says. Offer a mix of videos, articles, tip sheets, webinars, and online learning programs.”.

Recruiting 45

Recruiting Recruitment Social Media Price 45

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? More info/register. 1 CMP credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Here is the link to the article. How to make sure the Price is Right!

Price 40

Price Marketing How To Survey 40

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

Price Products Marketing Discount 40

Reid All About it

SEPTEMBER 30, 2016

Social Media Siloes (Association Chat). Learn about requirements of incorporation, board fiduciary duties, and the differences between articles of incorporation, bylaws and policies. Joey Price, CEO, Jumpstart: HR. 1 CAE credit. More info/register. Host: ACGI. Presenter: Marc Thompson, EVP, credentialing provider ITPG.

Maryland 150

Maryland millennials Education America 150

Aaron Wolowiec

FEBRUARY 24, 2015

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Simply provide them with a link to a web page, article or blog post, ask them to add a personal message and then share the link. But an e-book by WebLink spells it out for associations.

Survey 100

Survey Newsletter Marketing Social Media 100

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear some straight talk about membership software pricing.

LMS 150

LMS Software Arlington Cost 150

Associations Now

JUNE 13, 2013

Last week the online dating service BeautifulPeople.com launched a new recruitment service for employers and job seekers. Feeding those articles, or excerpts from those articles, to the career center adds relevant content and can contribute to increased publication subscriptions,” Smith said. “It Don’t shortchange yourself.

Course 40

Course DC Certificate Washington 40

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. I think you will find the article helpful. And thanks for your editing that turned the piece into a good article.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Membership Recruitment. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 27, 2010

I wanted to share a couple of links to some of his recent articles and posts on careers that I think you will find of help. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Let"s Talk!

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

OCTOBER 7, 2011

The focus is “Membership Matters” Some of the article titles include: 1. Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

FEBRUARY 21, 2011

First in an article in the Technology section of the Washington Post , the case is made that much of the economic dynamism of technology companies comes from sharing talent and ideas. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? price testing. (5).

Innovation 40

Innovation Marketing Price Survey 40

Reid All About it

DECEMBER 2, 2022

If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. After reading this article, I went down the research rabbit hole to learn more about Ann Axtell Morris, an archaeologist in the Southwest who died too young and didn’t leave much of a trace. Brain drain pains. Quick hits.

Tips 41

Tips Video Content Marketing 41

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? It’s so spot on. 1 CAE credit. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

SCD Group

JUNE 10, 2012

Here are six articles worth your time: Making Culture More than a Nice Word On Cisco shared via Maddie Grant At its essence, collaboration is about working together to accomplish a common goal. How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss.

eBook 40

eBook Tools Recruiting Recruitment 40

Membership Marketing

DECEMBER 10, 2009

A recent article by a reader and commenter of this blog, Darryl Walter, had some important insights that I wanted to share. The article focused on promoting an annual conference, but as we have discussed in previous posts the concepts of content, frequency and channels are applicable to most all marketing efforts. price testing. (5).

Content 40

Content Marketing Price Survey 40

MemberClicks

APRIL 26, 2024

Job boards and job board software changed the foundation of both finding a job and in how companies and organizations recruit. In this article, we will explore what modern job board software does and how it works. Careerleaf CareerLeaf is a user-friendly job board software program that excels for its integration with social media.

Software 52

Software Discount Price Revenue 52

Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Recruiting Recruitment Price 40

EventMobi: Association Events

JUNE 21, 2023

That’s what we’ll cover in this article. Pricing: varies based on product Best for: clubs and member-based nonprofits who need to run events with many platforms WildApricot WildApricot is a cloud-based event management platform to automate and support membership tasks. What Is Nonprofit Event Management Software?

Software 130

Software Price Review Event Planning 130

Nimble AMS

JULY 22, 2022

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Learn more.

Content 126

Content Marketing How To LMS 126

Membership Marketing

DECEMBER 28, 2011

That’s why I enjoyed an article I just read by Richard Rumelt titled, “ The Perils of Bad Strategy ” He lays out the characteristics that point to a bad strategy and also what the ingredients are of a good strategy. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4).

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 17, 2010

That’s why I enjoyed the comments by David Gammel, in his May article in Associations Now , Connect. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

DECEMBER 4, 2009

He is a frequent speaker on association marketing for national associations and has written numerous articles in the field. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4).

Marketing 40

Marketing District of Columbia Washington Virginia 40

Fonteva

FEBRUARY 24, 2021

For example, Fonteva’s member profile platform allows members to input basic information such as job titles and contact information, link their Twitter profiles to connect with other members on social media, and keep track of their subscriptions: 2. Prices for online purchases. Automatic member renewals. Conclusion.

Membership Management 52

Membership Management Software Review Directory 52

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. Everyone – directors, staff and members – pays the price in poor association performance if there is not a strong partnership. AA: What were some issues that needed improvement at NBOA? NBOA didn’t have a lot of money.

Team 69

Team Resources Education Revenue 69

Membership Marketing

MARCH 11, 2010

A recent article in Industry Week by Cory VanBuskirk echoes this perspective. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Membership Recruitment. (4). price testing. (5). Social Media. (5).

Marketing 40

Marketing Price Survey Revenue 40

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. Everyone – directors, staff and members – pays the price in poor association performance if there is not a strong partnership. AA: What were some issues that needed improvement at NBOA? NBOA didn’t have a lot of money.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. Everyone – directors, staff and members – pays the price in poor association performance if there is not a strong partnership. AA: What were some issues that needed improvement at NBOA? NBOA didn’t have a lot of money.

Team 60

Team Resources Education Revenue 60

Off Stage

JUNE 13, 2012

The group recruited members, collected funds, gained non-profit status, conducted a feasibility study among consumers and MLS members, and completed the application process with a partner, the Canadian Real Estate Association. Each application carried a hefty price tag of $185,000. Social Media. ” The Applicants.

Press Release 40

Press Release Price Process Proposal 40

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Social Media: You can share content on your social media profiles and create spaces for your members to interact on these social platforms, such as a member-only Facebook group.

Software 52

Software Membership Management Newsletter Revenue 52

SCD Group

DECEMBER 30, 2012

These articles might help you through boring holiday football games! Pricing for Engagement (Link to 3 part series) By Mariela Mcilwraith via Meeting Change. Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk.

Discount 40

Discount Social Media Video Price 40