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The 3 Things Your Next Pricing Survey Must Have

AssociationChat

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask about value and pricing. Well, not always pricing. The reason?

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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I find good reads there, including many of the articles I share here. Hear how the speaker’s team developed a price elasticity forecast. Data, AI and value propositions. Twitter tips. I’m still tweeting.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

There are countless articles describing how we need to change the way we deliver learning to attract and engage millennial learners, but many of these articles seem to forget that organizations must deliver learning to learners across multiple generational groups. So it seems that Price is right.

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14 content curation tools every online marketer should check out now

Association Success

Still, it takes energy and strategy to curate content well. The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. Price: Free. Price: Free. Instapaper.

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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. We learned many actionable strategies ( detailed in this roundup report ), including that networking, is too narrowly defined. Small transactions are rarely all that emotional.

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Association Brain Food: 8.11.23

Reid All About it

Impexium recommends five strategies for a change management framework. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Change management. Generational stereotypes.

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Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts

Associations Now

Here are some ways to make the most of your e-commerce strategy. If a person abandons a cart, there may be a good chance that the user wasn’t actually your target audience—think, for example, of a user who might price out something extremely expensive for reasons of curiosity or aspiration. Focus on the targeting.