Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. Digital initiatives. Social fitness. Americans aren’t hanging out anymore. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

Revenue 335

Revenue Conference Industry Strategy 335

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Las Vegas 369

Las Vegas Virginia Content Washington 369

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. your budget.

Process 52

Process Strategy Tips Discount 52

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Host: Association Xchange Speaker: Bill Zimmer, Vice President of Strategy, 360 Live Media Wed 4/26 at 1 p.m. – Membership marketing.

Education 195

Education Committee Recruiting Recruitment 195

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. New Year, New Goals, New Technology.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Montana 359

Montana North Carolina Content Certificate 359

Association Freak

JANUARY 20, 2023

Reading Time: 4 minutes This article first appeared in Sidecar as Are Your Members Your Best Customers? A dollar spent on retention goes much further than a dollar spent on recruitment. Members who have left you may be the easiest to recruit again because they know you, and you know them, which is half the battle in acquisition.

Recruiting 72

Recruiting Recruitment Revenue Member Engagement 72

Reid All About it

JUNE 2, 2023

Learn how integrating culture, strategy, and execution can make things happen in associations that are, frankly, long overdue—like being wildly profitable, attracting the best talent in the world, and being nimble and agile. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Thu 6/8 at 9:30 a.m.

Technology 195

Technology Chicago Education System 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Recruiting millennial members. Network-building.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. I’m seeing a wave of articles about the “bad science” of generationalism. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

MARCH 19, 2021

This is one of the best articles about self-care I’ve read because it dismisses the usual tripe spewed out as self-care advice. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Bottom line… mindfulness can transform your life.

LMS 370

LMS Nashville Strategy Video 370

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Advance their career (17 percent). Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Membership Marketing

JANUARY 4, 2023

Inattention to Membership Recruitment The ongoing responsibilities of serving members and urgent activities can block out the essential job of adding new members to the top of the funnel. However, adding more new members by prioritizing staffing and budgets devoted to recruitment will often ignite gains for an association.

System 52

System Marketing Recruiting Recruitment 52

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

DECEMBER 10, 2021

At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over. Recruitment & Retention: How to Overcome the Great Resignation. Essential Social Media Strategies. Meeting madness. Host: Fridays@4. Mon 12/13 at 11 a.m.

Chicago 195

Chicago Social Media Education Recruiting 195

Reid All About it

NOVEMBER 24, 2017

The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. But, you have to read novels or poetry, not articles about blockchain, if you want to get those benefits. Content Strategies That Elevate Your Learning Presence. Presenters: Christina Wurster, Chief Revenue Officer, Heart Rhythm Society.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. Unlocking Revenue by Driving Learner Engagement. More info/register. Host: xScion. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

.orgSource

FEBRUARY 13, 2023

Financial managers make understanding the group’s risk tolerance a defining component of their strategy. We can’t predict what will happen, but we can gain an understanding of our organization’s ability to navigate the unknown and develop strategies to manage uncertainty. In a Harvard Business Review Article , authors Robert S.

Strategy 88

Strategy Innovation Process Products 88

Reid All About it

OCTOBER 27, 2017

Here’s an article that will give you the heebie-jeebies before Halloween. Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. LMS Monetization Strategies: Creative Ways to Ensure ROI.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. Tue 7/27 at 1 p.m. Host: OnBoard.

Video 195

Video Technology Content Strategy 195

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

OCTOBER 9, 2020

Enjoy compelling future-focused learning and discussion about this article. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Fri 10/9 at 2 p.m. 1 CAE credit. More info/register.

Utah 370

Utah LMS Conference Technology 370

Association Success

OCTOBER 26, 2020

MORE: 5 signs your association’s strategy needs a refresh. Add to this, all the recent global and domestic issues confronting us that will further challenge the member recruitment efforts of many organizations for years to come. Common to all these engagement strategies is authenticity and creating a targeted experience.

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! 1 CAE credit.

LMS 186

LMS DC Social Media Washington 186

Membership Marketing

AUGUST 16, 2012

This afternoon, I was interviewed for an upcoming article on association membership. One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each.

Recruiting 40

Recruiting Recruitment Organization Revenue 40

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Arlington Content Review 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. – 5 Best Strategies for Successful Membership Growth. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. – 5 Best Strategies for Successful Membership Growth. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. 1 CAE credit.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

JANUARY 20, 2017

I know the web is overrun with posts about productivity, most of which are crap, but I was inspired by this article on morning routines to change my own. After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. 1 CAE credit. Location: Columbia MD.

LMS 150

LMS Software Arlington Cost 150