Elevating Engagement

SEPTEMBER 6, 2023

We posed this very question (or at least a similar version of it) to dozens of association leaders across multiple industries and representing organizations of all types, and here are the eight must-read newsletters they mentioned most commonly. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

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MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

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MAY 21, 2021

For some associations this past year, volunteers didn’t lose steam at first. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward.

San Jose 369

San Jose Email Marketing Tools millennials 369

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OCTOBER 6, 2023

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. 1 CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

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JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hoover, Vice President of Programs, Association Health Law Association.

Montana 259

Montana Revenue Case Study Conference 259

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MARCH 11, 2016

Melissa Lanouette, Director of Meetings and Events, National Speakers Association. What Can You Learn from Gaming That Will Boost Member Engagement? Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Wed 3/16 at 1:30 p.m.

Raleigh 150

Raleigh Case Study Project Revenue 150

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JUNE 2, 2023

I’m telling you, change management chops will make a tremendous difference for projects and your career. When Impexium describes their latest post as the ultimate guide to association management software (AMS), they’re not kidding. If you plan to shop for a new AMS in the near future, make sure you check this out first.

Technology 195

Technology Chicago Education System 195

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APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. – Increase Membership Engagement with Social Media. Mon 4/4 at 3 p.m.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. – Increase Membership Engagement with Social Media. Mon 4/4 at 3 p.m.

Case Study 150

Case Study Social Media millennials Sample 150

YourMembership

FEBRUARY 27, 2014

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day.

Case Study 150

Case Study Arizona Social Media Revenue 150

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

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OCTOBER 1, 2021

Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain. Laurent Chrétien, General Director, Laval Virtual Association. Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite. Tue 10/5 at 2:30 p.m.

LMS 195

LMS Conference Technology Content 195

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FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Host: American Marketing Association. Conference content. 1 CAE credit.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. Members can’t find anything on your website.

Revenue 195

Revenue Committee Strategy Technology 195

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AUGUST 19, 2016

Stop focusing on features, instead, learn how to: evaluate association management software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. Increase Engagement and Drive Revenue with Marketing Automation.

Price 150

Price Social Media Email Marketing Innovation 150

MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. Learn more about CommUnity here.

Tools 52

Tools eBook Software Proposal 52

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JULY 23, 2021

Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Presenter: Julie Sciullo, CEO, Association Analytics. Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m.

Video 195

Video Technology Content Strategy 195

Socious

JUNE 10, 2015

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. We recently spoke with Tom Lehman of Lehman Associates, a technology, strategy, and research firm. So where should you start?

Technology 100

Technology Video Case Study Strategy 100

Forj

JULY 5, 2017

We turn to the American Association of Medical Society Executives to learn from leaders in this space and hear their experiences adopting to change. Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development.

Minneapolis 79

Minneapolis Learning Management System New York California 79

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DECEMBER 11, 2020

It’s easy to see how much your association spends on chapters, but not as easy to see the return on that investment. Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Host: PCMA.

Project 370

Project Education Software Review 370

GrowthZone

MAY 31, 2017

We then address what makes the association D+I environment unique, namely, associations’ complex and multi-layered relationships with the many audiences we serve. We share some of the barriers to creating genuine diversity and inclusion and strategies for surmounting them. SEE ALSO: How to Survey Association Members.

America 113

America Case Study millennials Leadership 113

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JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Discover other apps and tools that can make travel and meeting management more manageable. Amanda Myers, Director of Member Strategy, Abila.

North Carolina 150

North Carolina Austin Innovation Washington 150

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FEBRUARY 23, 2018

Learn why and how to get your organization’s staff and board engaged in your program. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Steal Like a Fundraiser (Association Chat).

DC 79

DC Washington LMS Social Media 79

MemberClicks

FEBRUARY 2, 2024

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Fonteva Fonteva is a powerful association management software option powered by Salesforce.

Membership Management 52

Membership Management Software Directory Revenue 52

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. If your focus as an association is more member engagement, then fostering a sense of community is key. Do you switch?

Tools 176

Tools Member Experience Software Marketing 176

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MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

MemberClicks

JULY 31, 2023

Your members might not renew on time (or at all) if they don’t get an auto-renewal notice. Member engagement. Membership management software facilitates communication with members. Fonteva Fonteva is a powerful association management software option powered by Salesforce.

Membership Management 52

Membership Management Software Directory Revenue 52

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JANUARY 20, 2023

WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos. Association strategic drivers. Sponsorship strategy. Host: MPI Tue 1/24 at 6 a.m. – More info/register. More info/register. 1 CAE credit.

Revenue 39

Revenue Education Strategy Review 39

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FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Organizer: ASAE Black Association Executives *All events are online at Eastern Standard Time unless otherwise noted.

Certificate 39

Certificate Innovation Education Process 39

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APRIL 3, 2020

I love the message Garth Jordan, SVP and Chief Strategy Officer for HFMA, delivers in Association Success. He says, “Association leaders, the time to experiment is right now.” Fri 4/3 at 12 p.m.* – Not Governance as Usual: Virtual Approaches to Manage Your Governance Strategy. Experiment. I completely agree.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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SEPTEMBER 16, 2022

They knew their old learning management system had issues, but the need for a change became painfully obvious when support calls overwhelmed staff. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. Future-ready association. Creating Inclusive Digital Community Engagement.

LMS 43

LMS Revenue Arlington Education 43

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APRIL 17, 2020

WBT Systems found out how they managed to pull that off so quickly. Hint, it has a lot to do with their course design strategy. Associations are scrambling to virtually resurrect their canceled conferences. In fact, MemberSuite describes the many ways associations can come out ahead by hosting virtual events. Host: ASAE.

North Carolina 44

North Carolina Montana Revenue Content 44

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SEPTEMBER 13, 2019

Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Presenters: Chris Bonney, VP of Strategy, Gulo.

DC 34

DC Washington Revenue Review 34

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AUGUST 24, 2018

Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. Host: ASAE Association Management Company Section. 1 CAE credit.

Chicago 37

Chicago Innovation Washington Charlotte 37

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

Marketing 40

Marketing Price Survey Analysis 40

Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Ungated content, like blog posts, case studies, podcasts, or infographics, is free for an individual to consume and share. Speak with your members, hear their stories, and amplify their voices to create engaging content.

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Content Marketing How To LMS 126