Smooth The Path
AUGUST 6, 2018
These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.
Nimble AMS
FEBRUARY 15, 2024
A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. As an association leader, you don’t know what you don’t know.
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Smooth The Path
JANUARY 14, 2021
We were the industry experts. There was an internal go-to process. There are some problems in our industries and professions that are so big, so complex, so nuanced, or so new that no industry expert has the answer for all members. Related: Soon it will be time for association leaders to envision the future.
Associations Now
APRIL 2, 2023
Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”
Smooth The Path
MARCH 25, 2021
Programming because if they have to sit through another session about [insert beaten-to-death-superficial-industry-topic-here], they might have to stick a fork in their eyeball. Research because overall industry research doesn’t speak to their particular need, but custom does.
Association Navigator
AUGUST 15, 2016
The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. Association resources should be devoted to helping the members win whatever game they’re playing.
Smooth The Path
JUNE 21, 2018
Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work. They know the profession or industry. New members can bring value to the relationship too. Belonging to an association could make you happier.
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