Associations Now

DECEMBER 18, 2018

Membership renewals are one of the biggest roadblocks to an association’s growth. So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped onboarding plan.

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Strategy Process Tips Association Value 74

.orgSource

MARCH 6, 2023

ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. Today trust bleeds into everything.

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Leadership Wisconsin Arlington Strategy 88

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. A successful digital transformation journey ends with a data – driven culture at your association.

How To 81

How To LMS Certificate Course 81

Smooth The Path

OCTOBER 5, 2021

Related: Evolving associations, evolving skills. Improve association value with soft skill training. If you plan to teach your members skills, think about all the little steps people need to learn and how the order you teach these steps impacts your learner’s emotions. Jazzed #Excited #Brave #Motivated.

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Event Planning Project Association Value Process 78

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. I’ve been on both sides of an association audit and I would be happy to discuss the process with you.

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Certificate Guidelines Cost Association Value 100

Smooth The Path

MARCH 2, 2017

It also helps to know that other association professionals had the same experiences you are having. Generating great new ideas is central to the innovation process. Innovative associations use a 5-step idea process for creating and selecting the best ideas. Help them by supporting the team during the messy middle.

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Innovation Process Team Project 60

.orgSource

FEBRUARY 21, 2023

Taking the time to analyze whether your values statement matches the behavior you want to promote aligns the organization for success. Create Community Shared values are important for any group, but they are especially powerful for an association. Values create community. It is about having a community of experts.

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Revenue Guidelines Review Education 88

Smooth The Path

JUNE 21, 2018

Members benefit from a well-made match and from a thought out process where each side understands the ground rules and their obligations for making the relationship work. How can you add even more value for long-time and new members by providing a process and expectations, so each member gets to be both the mentor and the mentee?

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Rhode Island Certificate Conference Process 68

Protech

MAY 4, 2020

Understanding how each channel provides your association value in making those connections with members, potential prospects and the general public will help grow your revenue. . Whether it’s a 30-year member or a first-time visitor to your website, the experience they have navigating we b pages impacts your association’s brand.

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Content System Discount Software 86

Smooth The Path

NOVEMBER 27, 2017

Often, associations report on what the average member is doing or the processes of most members. Likely this group of high achievers has goals, mindsets, processes, and strategies that are the cause of their success and are unique to them.

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Innovation Cost Process Strategy 74

Smooth The Path

MARCH 25, 2021

Members are looking for more meaning in their interactions with their associations. They wish for more meaningful: Connections because small talk doesn’t cut it. Research because overall industry research doesn’t speak to their particular need, but custom does.

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Industry Content Association Value Member Experience 148

Smooth The Path

MAY 11, 2017

If we help then answer yes, their membership is worth it, and yes, people like them join associations like this, we will keep them engaged, very engaged. Not even the best renewal process will win them back. If we do not help them answer yes to both of those questions within days of joining, we lose them. The window closes.

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Member Engagement eBook Member Experience Process 103

Smooth The Path

APRIL 12, 2018

Grocery chain executives are likely having conversations like this, “maybe my grocery store carries the same items as the grocery store down the street, but I can change the grocery buying process making it quicker and easier for shoppers.

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Member Experience Newsletter Project System 83

Smooth The Path

OCTOBER 16, 2018

How can your association help members when they are at their most fragile? Do you have content, resources, networks, consultants, processes or other mechanisms for helping members when they hit those inevitable low spots in their career? No one lends a helping hand.

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Team Content Resources Process 74

Smooth The Path

FEBRUARY 12, 2019

Would you like to double the number of very engaged members, like Arlene, at your association? The Member Engagement Strategy is a research-backed process that delivers a customized roadmap for member engagement that busy staff can implement and members love. Are you interested? Learn more about this new consulting service.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

Smooth The Path

APRIL 17, 2018

They receive 100 – 200 emails a day so the quicker they can process all that information the happier they are. .” This actually happens! Members have told me so. Our members, unfortunately, are pre-disposed to ignoring our email messages. An email message has to be critical or super valuable to be read.

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Member Engagement Communications Products Process 110

Associations Now

AUGUST 7, 2019

Even if fewer people are in the less-favorable time zone, it is important to stagger meeting times to show the association values all employees. That leads to Turner’s next point: when dealing with employees all over the world, it is crucial to ensure everyone feels seen and valued. We all take turns doing that.”.

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millennials Technology Newsletter Team 61

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Have it as part of your informational / onboarding process. And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.),

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Tips Discount Newsletter Social Media 52

Smooth The Path

JUNE 28, 2017

Every association has to jump the design barrier to convey to members that the brochure is something they want to read, the website is navigable, the guidebook is worth investing time in, the research report is worth scanning, or the conference app is worth using.

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Class Member Engagement Marketing Report 89

Smooth The Path

MAY 2, 2019

” Related posts: Intentionally disrupt the association’s processes. The 40-year-old association problem. The post Opportunities for Association Certification appeared first on Smooth The Path. I’m proud to have my certification.” Find a bureaucracy and uncover customer service opportunities.

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Certificate Course Cost Content 74

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associations value member input. What other best practices can you offer to ease the process?

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Process How To Proposal Review 74

Reid All About it

SEPTEMBER 27, 2019

The weekly list of free educational events and resources for the association community… Does your association need a stop-doing list? Take Advantage of B2B Interchange Rates: Capturing Level II and III Data for a Considerable Savings in Merchant Processing. 1 CAE credit. 1 CAE credit. More info/register. Host: ReviewMyAMS.

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DC New York Washington Review 34

Eric Lanke

JULY 2, 2012

Most associations recognize the contributions of their outgoing chair some way. But over time, we have evolved a special approach to this tradition, one that is based not on what the association values, but what is valued by the individual. The process that led up to that moment was about a month in the making.

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Member Engagement Leadership Innovation Proposal 100

Smooth The Path

APRIL 17, 2016

Traumatic things happen in less extreme jobs: students crying in yoga class, design engineers calculating the maximum acceptable fatality accident rate for a new plant process, or CEO’s wondering if their business is going to take off or tank. None of us are exempt however.

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Class Process Association Value How To 60

Associations Now

MAY 21, 2014

Data is knowledge and knowledge is power, so we’ve sought out these stories to help associations navigate the rather complex endeavor of translating member engagement activity into meaningful metrics. One of our most recent case studies reminds us that “translating” is indeed a vital step in the process.

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Member Engagement Committee Case Study Newsletter 40

Smooth The Path

OCTOBER 15, 2019

Have you ever noticed that members often do not do what we think they should do? They want to establish a new group on the online community, and then no one participates. They say they want a course but no on registers. We offer them a discount designed to drive sales, but there is no boost.

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How To Discount Course Association Value 68

Smooth The Path

AUGUST 22, 2019

An association’s board had been talking about how young professionals were the least engaged of all the member segments. Much to the dismay of the staff, the board surprised them by voting for free membership for each young professional’s first year of membership. I can imagine the conversations leading up to the vote.

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Strategy Member Engagement Tools Examples 68

Associations Now

JANUARY 7, 2015

Those are all actions that can clarify and reinforce how your association values members. And so, you, the association membership professional, are in a position not so much to change the culture of your members but to facilitate the process for members to change their culture themselves.

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FAQ Industry System Association Value 40

Smooth The Path

APRIL 18, 2019

Some associations are busy solving the problem their members had 40 years ago. Or 30 years ago or 15 years ago or even 5 years ago. That problem was a problem then, but it is not an urgent, painful problem right now. Now your members are grappling with entirely new problems.

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Innovation Industry Association Value Process 60

Association Adviser

SEPTEMBER 24, 2013

Associations have to keep up technologically or risk having members go elsewhere for information and question the association value proposition. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

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Technology Social Media Maryland Press Release 60

Smooth The Path

MARCH 21, 2017

My husband and I spent a week inside of Grand Canyon National Park. I recall a ranger saying most visitors average an 18-minute peek over the rim and then they are off to the next site to see. While a week visit is unusual for a National Park, it is not uncommon for us. We did the same at Yellowstone, Bryce, and Volcanoes National Parks.

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Association Value Process Innovation Strategy 74

Plexus Consulting

DECEMBER 19, 2011

So, what does your association value most? Three Processes to Align Mission & Money. Success comes in many flavors. Perhaps the important thing is to identify and implement what works for your organization. Thereafter communicate, communicate, and communicate. Is it performance? How about relationships? ► April. (5).

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How To Analysis Communications Education 40

Reid All About it

FEBRUARY 24, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Learn about the ethical and legal considerations related to certification processes. Member renewals. No plan, no progress.

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Certificate Innovation Education Process 39

The Hourglass Blog

JANUARY 21, 2011

. + + + + + + + I said at the end of my last post that as Jeff and I began discussing the factors that prevent associations from making innovation an on-going priority, we’d see that associations face barriers in three key areas—culture, process and resources. And you know what? I was right.

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Innovation millennials Leadership Resources 40

Leading Learning

JULY 2, 2020

In my experience, there are a growing number of learning leaders at associations thinking in this way, but few have implemented a vision that is visible to their members and prospective members. The average association value proposition still tends to be “pay us money so that you can belong and get discounts.”

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Education Course Certificate Leadership 59