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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association communityMarketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272
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Association Brain Food: 3.24.23

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They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. GrowthZone shares ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Association staff retention. Event scheduling. Location: Chicago IL.

Revenue 227
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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205
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Make a Splash With Micro-Influencers

Associations Now

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. I thought: What a great channel for us to be at, because chemistry is behind so much of that innovation.”.

Austin 94
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Association Brain Food Weekly: 1.21.22

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Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195
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Association Brain Food Weekly: 9.3.21

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Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Mike Agron, Content Marketing Institute ). Host: SOAR Community Network. Presenters: Austin McHenry, Crypto Practice Leader, UST.

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Association Brain Food Weekly: 7.9.21

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Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Order and change.