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AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. But when I read her book, Quiet , my entire striving life up to that point made sense. Non-dues revenue partners. Quick hits Five things to do to heat up your content marketing game during the summer lull.

Atlanta 195

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Copyright infringement?

Newsletter 266

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Certificate 281

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Subscribe to Blog via Email.

Revenue 195

Revenue Content Virginia Technology 195

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MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Don’t give that up!

Project 195

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AUGUST 18, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. I’m happy to feature it as long as it’s not too product-centric.

Certificate 195

Certificate Education Revenue Marketing 195

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 75

Marketing Revenue Analysis Cost 75

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. And since only smart people read this blog, yes, you’re creative.

Revenue 205

Revenue Content Chicago Leadership 205

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Jen Dary, One Plucky Blog ). Jen Dary, One Plucky Blog ). Arianna Rebolini, BuzzFeed Books ). Conference content. Quick hits.

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NOVEMBER 19, 2021

Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Check out the 30 ideas featured in their post and see if you can “yes and” any of them into revenue generators for your association. HTML: Subscribe to Blog via Email.

Revenue 195

Revenue Technology Conference Education 195

Delcor

NOVEMBER 18, 2020

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs. Projection of potential costs and revenue. Survey reports.

Products 59

Products Revenue Case Study Content 59

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APRIL 30, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. (Joe Chernov, HubSpot ). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

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JUNE 4, 2021

His recommendations at Susan Cain’s Quiet Revolution blog would improve the conference learning and networking experience not only for introverts , but for extroverts too. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Career Book Open Discussion. . Quick hits. “I

Video 367

Video Innovation Content Technology 367

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NOVEMBER 26, 2021

HTML: Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Email Address: Subscribe. More info/register. Transactions Corp.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Listen to the end to hear his book recommendations. Subscribe to Blog via Email. Presenter: Kevin Whorton, president, Whorton Marketing & Research.

Revenue 195

Revenue Technology Education Video 195

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. AMS requirements. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 205

Chicago Education Certificate Revenue 205

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Subscribe to Blog via Email. I’ll see you back here on Friday, August 20.

Revenue 195

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Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Speaking Engagements. ” 1.

Marketing 40

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking.

Certificate 322

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JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. Subscribe to Blog via Email.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Analytics

AUGUST 14, 2023

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

San Diego 317

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. MemberSuite discovered that their most visited blog post was about creating a sense of belonging and community. Quick hits.

Innovation 359

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MAY 28, 2021

If you’re a home cook, check out the fortnightly (or sometimes more irregular) In The Kitchen posts on my Grabbing the Gusto blog. Presenter: Yoram Solomon, Author, The Book of Trust. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion.

Innovation 284

Innovation Technology Survey Team 284

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JANUARY 22, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Do we have approval to book live conferences? Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Yeeeeeeeeeyes. Frank Nelson ).

Innovation 370

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. . Webinar Club.

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JANUARY 14, 2022

On the Event Garde blog, she explains what’s gone wrong for many associations and how to fix it. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Based upon the book Where’s the Office? Your marketing team could be at risk.

Team 195

Team Technology Certificate Revenue 195

Velvet Chainsaw

APRIL 13, 2020

This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. Room rates should be adjusted to keep attendees from booking outside the block. Here are some changes that will need to be made.

Revenue 106

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Subscribe to Blog via Email.

Revenue 195

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