Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Membership Marketing

JANUARY 10, 2023

In my book, Membership Recruitment , I share an eye-opening experience with a client. They had wasted thousands of marketing dollars. Here's the simple lesson for marketing, and in many areas of life, track and measure what you are doing. The mailing went to a portfolio of outside lists totaling over 100,000 records.

Marketing 52

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Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 52

Marketing Recruiting Recruitment Report 52

Membership Marketing

MARCH 19, 2024

With our busy schedules, listening to books while commuting or exercising is sometimes convenient. The book serves as a great way to refresh and inspire your membership marketing efforts. The book includes numerous real-world examples along with practical insights. It is filled with his practical guidance.

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Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event apps.

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Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Bruce Rosenthal, Consultant at Bruce Rosenthal Associates Patrick Sampson, CEO at Cogeo Colleen Carroll (moderator), Content Publishing Coordinator at Nexus Marketing Agency Thu 7/6 at 12 p.m. –

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Eric Lanke

DECEMBER 31, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2018. It summarizes my takeaways from the book The 4 Disciplines of Execution. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.

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Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

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Tools Marketing eBook Library 191

Association Navigator

NOVEMBER 27, 2012

It’s the time of year when booksellers tell us what books make good gifts for certain categories of readers. It made me wonder if there was a list of the best books for association executives? So here is the list of what I think are some of the best books for association executives. Permission Marketing. 18 Minutes.

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Communications Leadership Marketing Washington 100

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”.

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Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

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Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Ask Me Anything: Marketing Automation Learn about marketing automation.

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Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Anderson, Psychology Today ) Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Tools 195

Tools Education Newsletter Chicago 195

YourMembership

SEPTEMBER 22, 2016

Many AMCs are fairly passive in terms of business development, waiting for requests for proposal (RFP) to enter our email boxes via the strong AMCI system, allied societies and other sources in local markets. A simple question, and one that appears at the front of all business books. The post Guest blog: Beyond the RFP.

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Proposal Team Leadership Industry 150

Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

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Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Host: ASAE.

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Reid All About it

JANUARY 24, 2020

Quick hits before we get to the list of this week’s free education: Your how-to plan for 12 months of customer-focused blogging. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Pamela Bump, HubSpot ).

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Quick hits. This is so me.

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LMS Revenue Tips America 361

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Speaking Engagements. ” 1.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

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Marketing Revenue Analysis Cost 75

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

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Content Marketing How To Library 136

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

MARCH 31, 2011

I’ve been cheating on my blog again. Here are some of my posts on other blogs — Avectra and Socialfish. Gary Vaynerchuk ’s new book, The Thank You Economy , hit bookstore shelves, iPads and Kindles yesterday. Yes, You Can Be Private in Public. Do you have a hard time convincing your members to get active online?

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. That is a lot of competition.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

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Chicago Newsletter Mooc Education 200

Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. It might be in the form of a gratitude book or the gift of in-person conversation —or even a platform where members can ask the CEO anything. Be respectful of people’s time and attention. Take a stance.

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United States Member Engagement Member Experience Innovation 93

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. What a meal!

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Project Tools Revenue Metro 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

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Tools Strategy Revenue Technology 272

Association Subculture

DECEMBER 15, 2011

Book Review - Humanize by Maddie Grant and Jamie Notter. This is a book review of Humanize - How People-Centric Organizations Succeed in a Social World. The Association Subculture Blog does not accept author pitches and only writes about books we dig.). Buy this book. Where or where has my little blog gone.

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Review Social Media United States Leadership 100

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. Please take a look at the full report.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

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West Virginia Washington DC Revenue 360

Reid All About it

AUGUST 18, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. I’m happy to feature it as long as it’s not too product-centric.

Certificate 195

Certificate Education Revenue Marketing 195

Reid All About it

MARCH 25, 2022

Professional development market potential. Probably every reader of this blog is Gen N, a cross-generational consumer segment. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Thorben Grosser, VP of Product Marketing & Events, EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

AUGUST 4, 2023

But when I read her book, Quiet , my entire striving life up to that point made sense. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. I wanted to push it into the hands of every parent.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

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Chicago Baltimore Education Content 243

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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